Hasbro Appoints Sir Crispin Davis to Board of Directors

(NASDAQ: HAS), a global company committed to Creating the
World’s Best Play Experiences, today announced the appointment of Sir
Crispin Davis as an independent director to its Board of Directors.
Davis is the former chief executive officer of Reed Elsevier, Plc. (now
RELX Group), a leading publisher and provider of information solutions.
His appointment is effective immediately.

“Crispin is a highly accomplished media executive whose strategic vision
and deep experience with international consumer markets make him a
tremendous addition to Hasbro’s Board of Directors,” said Hasbro
Chairman, President and Chief Executive Officer Brian Goldner. “We
welcome him to our existing talented Board.”

Davis was the chief executive officer of Reed Elsevier from 1999-2009
during which time he restructured the organization and implemented a
strategy to evolve the business from a print publisher to an online
information provider. During Davis’ tenure, the company established a
leading position in science, legal, and business publishing. Davis was
knighted for his services to the publishing and information sector in

“Crispin’s proven leadership and exceptional track record of
successfully transforming a company while managing challenging global
issues will be a valuable asset to Hasbro’s Board,” said Basil Anderson,
Hasbro’s Lead Independent Director.

Prior to joining Reed Elsevier, Davis served for five years as chief
executive officer of Aegis Group, PLC, a media and digital marketing
communications company, where he developed the firm’s research
capabilities and expanded its geographic reach. Previously, Davis was
the group managing director at Guinness Plc. (now Diageo).

Davis graduated from Oxford University. He began his career with Proctor
& Gamble in 1970 and served with the company for 20 years, including as
President of the Company’s US Food Division.

Davis currently serves on the Board of Vodafone Group, Plc., a global
telecommunications company where he is a member of the firm’s Audit and
Risk Committee. He previously served on the Board of Glaxo Smith Kline
Plc., including as Chairman of the Remuneration Committee. He is also a
member of Oxford University’s Council of the University.

About Hasbro, Inc.

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
products licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).



Hasbro, Inc.
Press Contact:
Julie Duffy, 401-727-5931
Debbie Hancock, 401-727-5401