Heads in the Sand, Gen Xers Failing to Secure their Financial Future

Retirement uncertainty increases need for empathetic, nonjudgmental
financial planning

MINNEAPOLIS–(BUSINESS WIRE)–The majority (92%) of Generation X (age 35-48), feel that Americans are
in the midst of a national retirement crisis, and an even greater number
(94%), believe it’s critical to build their own financial security in
retirement, according to the Generations
* study, commissioned by Allianz Life Insurance
Company of North America (Allianz Life®). Yet, so many of them get
bogged down by uncertainty (64%) whenever they think about retirement,
they don’t take any action to secure their financial future. This
indecision occurs despite the fact that, as the study discovered, Gen
Xers are doubtful that pensions, Social Security and Medicare will be
there for them and feel they will never have enough saved to stop

“Gen Xers may not be ready to retire yet, but they’re reaching a pivotal
time in their life where it’s crucial to accumulate assets for the
future—and it’s worrisome that they’re simply not doing that,” said
Allianz Life Vice President of Consumer Insights Katie Libbe. “If they
want to retire or be ready for the stage after their career, they should
get help from professionals or take advantage of other resources,
especially considering there are cost-effective options available. Gen
Xers need to begin facing financial planning issues head on.”

Overwhelmed with Unrealistic Expectations

Gen Xers put off retirement planning in part, the study found, because
of the confounding issues they need to manage. Nearly three-quarters
(72%) feel it is almost impossible to figure out what retirement
expenses are going to be. And 67% feel the supposed targets for how much
is needed to fund retirement are way out of reach for them. Yet, despite
these feelings, there is some delusion about what they expect from
retirement. More than half (55%) of Gen Xers see themselves having a
relaxed, easy time of it in retirement and 46% report they will just
figure out retirement when they get there.

Empathy and Insight: The Role of Today’s Financial Professional

Given the overwhelmed feeling that financial planning causes Gen Xers,
financial professionals can play a key role in helping them build a
solid financial path. Generations Apart found that the best strategy
financial professionals can employ when working with Gen X is to be
empathetic and nonjudgmental. Sixty-four percent of Gen Xers want a
financial professional who makes recommendations that reflect their
actual life and choices, not some ideal. And more than a third (34%)
seek a professional who doesn’t judge their financial choices, even if
they are indulgent.

In addition to being stressed about planning, some Gen Xers fear feeling
ashamed when they discuss their finances with a professional,
specifically when it comes to credit card debt. Almost half (49%) feel
that credit cards function as a survival tool for most people. They
don’t want someone who wags their finger at past financial decisions and
some feel they’d be embarrassed to tell a financial professional if they
were carrying a lot of credit card debt. Instead, they want to work with
someone who completely understands why they might have credit card debt.

Professionals can help Gen Xers move past their financial issues and
clear up misperceptions by understanding what they are looking for:
assistance with planning, setting and achieving long-term financial
goals. The study revealed that financial professionals have a unique
opportunity in this area because the majority of Gen Xers (67%) are
willing to delegate some of their financial decisions and plans to their

To establish that lasting relationship, financial professionals should
first build trust by helping Gen Xers manage their everyday financial
issues – such as building savings or paying off debt. Half of Gen Xers
describe themselves as more “live for today” than “save for tomorrow”
and 44% say they will splurge on something they want. Some Gen Xers also
make investment decisions based on their gut, so a financial
professional can be valuable by guiding them to accumulate their savings
in the right way.

“If Gen X clients have a low level of financial preparedness, a good
starting point for financial professionals is to help address current
financial issues. This could even mean offering support to save towards
a job transition, if retirement feels distant,” adds Libbe. “When
financial professionals help solve immediate financial concerns, it can
then open the door to the next phase – like retirement or simply living
a lifestyle less dependent on work.”

Life Insurance Company of North America
, one of FORTUNE’s 100 Best
Companies to Work For in 2015, has been keeping its promises since 1896.
Today, it carries on that tradition, helping Americans achieve their
retirement income and protection goals with a variety of annuities and
life insurance products. As a leading provider of fixed index annuities,
Allianz Life is part of Allianz SE, a global leader in the financial
services industry with 147,000 employees worldwide. More than 85 million
private and corporate customers rely on Allianz knowledge, global reach,
and capital strength to help them make the most of financial

*The Allianz Generations Apart Study was conducted by Larson Research +
Strategy via online interviews in November 2014 with 2,000 U.S. adults
ages 35-67 with a minimum household income of $30K+, and was
commissioned by Allianz Life.


Allianz Life Insurance Company of North America
Sara Thurin
Rollin, 763-765-6703