He’s Back: Arnold Schwarzenegger Returns in New MOBILE STRIKE Super Bowl Ad

PALO ALTO, Calif.–(BUSINESS WIRE)–For the second consecutive year, MOBILE STRIKE, the world’s largest
massively multi-player online game (MMO), will air a television
advertisement starring international superstar Arnold Schwarzenegger.

The iconic action hero will reprise his signature military action-hero
persona in the spot which will air during Fox’s coverage of Super Bowl
LI which will be viewed by an estimated 100 million people worldwide,
and more than 70% of homes in the U.S.

MOBILE STRIKE released a teaser [Mobile
Super Bowl 51 Teaser | Arnold’s One Liners – #SB51 2017] for
this year’s Super Bowl ad today.

War’s first
Super Bowl spot in 2016 – “Arnold’s Fight” – had the
action-hero fending off a multitude of assassins, military and
para-military attackers. With more than 103 million views, it remains
the #1 most watched 2016 Super Bowl ad on You Tube.

Both spots were created by 215MCCANN and directed by Henry Hobson of
Furlined with visual effects by The Mill.

About Mobile Strike:

MOBILE STRIKE is a free-to-play mobile MMO game played around the
MOBILE STRIKE enables millions of people from around the
world to join forces and create global alliances to engage in a game of
modern war – building bases, controlling the action, and training elite
MOBILE STRIKE was created by Epic War LLC in 2015.

About 215MCCANN:

215MCCANN is a big little advertising agency operating at the
intersection of entertainment and technology. We are a full-service
creative boutique partnering on world-class brands like Xbox, Minecraft,
Hulu and Workday and backed by the McCann and Interpublic global


Tom Keaney, tkeaney@rubenstein.com
Kuo, 212-843-8494