Hilary’s Expands Line of Veggie Bites with Three Innovative New Flavors

Free-from Leader Expands Frozen Veggie Bites Product Line with New
Flavors Inspired by Company’s Midwestern Roots and Global Culinary
Perspective

LAWRENCE, Kan.–(BUSINESS WIRE)–#allergenfreeHilary’s,
the creator of convenient and culinary foods that are made from real
ingredients and are free-from common allergens, has expanded its frozen
product portfolio, introducing three new innovative flavors of veggie
bites: Broccoli Casserole, Mediterranean and Spicy Mesquite – a special
nod to Hilary’s Midwestern roots and the brand’s creative perspective on
BBQ. The frozen bites product is versatile and easy to prepare as an
appetizer, snack or an entree when served in a wrap or salad.


“We listened to our customers and we know they’re hungry for options
that make healthy eating delicious and easy,” said Becky Harpstrite,
Vice President of Marketing at Hilary’s. “Our new flavors extend their
ease of creating great tasting meals by integrating diverse ingredients
and prove that free-from eating doesn’t have to be bland or boring. It’s
eating well made easy.”

From freezer to table in minutes, Hilary’s versatile veggie bites are
great for busy lives and perfect as a tasty appetizer or as an addition
to salads and casseroles. The full product line includes:

  • Original: the original, packed with a healthy mix of whole
    grains and veggies
  • Spicy Mesquite *New: sweet and smoky flavor with carrots
    and beets
  • Broccoli Casserole *New: crispy crunchy outside, packed
    with broccoli, carrots, onion and garlic
  • Mediterranean *New: fragrant herbs, tender garbanzo
    beans and lemon juice

Each of the new products continues Hilary’s tradition of delicious,
culinary-inspired foods. All are made from Non-GMO Project Verified,
Certified Gluten-Free, and Certified Organic ingredients and are
free-from common allergens including diary, eggs, soy, nuts and corn.
Hilary’s is currently the #1 selling veggie burger brand as measured by
SPINS, the leading provider of retail consumer insights, analytics and
consulting for the natural, organic and specialty products industry.
Hilary’s products are available in conventional and natural grocery
stores nationwide and in Canada. For more information or to find a store
near you, please visit www.hilaryseatwell.com.

About Hilary’s

Hilary’s is the creator of convenient and culinary foods that are made
from real ingredients and are free-from common allergens. On a mission
to help heal the American diet, Hilary’s is an innovator and disruptor
in the natural food industry, creating delicious, convenient, family
friendly, common allergen-free foods for all people who are seeking
tasty, nourishing cuisine. Hilary’s robust portfolio includes frozen
veggie burgers, frozen veggie bites and shelf-stable salad dressings.
All products are certified gluten free, Non-GMO verified, certified
organic and free-from common allergens including diary, eggs, soy, nuts
and corn. Hilary’s is currently the #1 selling veggie burger brand as
measured by SPINS, the leading provider of retail consumer insights,
analytics and consulting for the natural, organic and specialty products
industry.

Contacts

Rachel Kay Public Relations
Tiffany Higgins, 858-750-9295
Tiffany@rkpr.net