Hyatt Centric Steps up Its Style with First-Ever Drybar Collaboration

Lifestyle hotels add Drybar blow-dryers to guestrooms and provide
exclusive travel styling tips

CHICAGO–(BUSINESS WIRE)–Today, Hyatt
Centric
hotels announced a new relationship with Drybar, the premier
blow dry bar brand, helping guests look their best while shopping,
enjoying a taste of the local cuisine and exploring a new destination.


Beginning this month, professional Drybar Buttercup Blow-Dryers will
begin to roll out in every Hyatt Centric guestroom nationwide. Custom
DIY tips and a how-to video from Drybar co-founder and chief creative
officer, Alli Webb, will also be available to help travelers achieve the
perfect “blowout” for their adventures.

“Hyatt Centric guests don’t live in a one-size-fits-all world. When
traveling, they look for the personal touches they are used to in their
daily lives,” said Jonathan Frolich, vice president of global brands,
Hyatt Centric. “Our Drybar collaboration means Hyatt Centric guests will
no longer need to pack their own hair dryers, leaving more room to fill
their suitcases with what they need to explore the best of what the
destination has to offer.”

The Buttercup Blow-Dryer features an ultra-powerful motor to get the job
done fast and efficiently. Buttercup was designed for use by stylists at
Drybar shops to deliver perfect, long-lasting blowouts to thousands of
clients every day. NanoIonic™ Technology helps to break up water quickly
for reduced dry-time. Nano beads within the dryer emit powerful negative
ions that seal and smooth the hair cuticle, helping to reduce frizz,
increase shine, and trap moisture inside for more healthy-looking,
hydrated hair.

The video tutorial provides Webb’s well-tressed tips for well-traveled
guests to achieve the perfect blowout in their hotel room. Webb’s travel
style video created exclusively for the Hyatt Centric brand can be
viewed above. The video will be available for Hyatt Centric guests to
view in their rooms and includes everything from tips to keep hair tame
while out of town, to how to freshen up second-day hair and how to
protect your hair from humidity and wind.

“We are thrilled to help Hyatt Centric guests look their best while
traveling for fun or on business,” said Webb. “Drybar is committed to
making our clients feel like a million bucks, and now with Drybar
Buttercup Blow-Dryers in Hyatt Centric guestrooms, guests can
confidently style their hair and feel right at home, even when they’re
away.”

In addition to Drybar Buttercup Blow-Dryers, travelers can also enjoy
BeeKind eco-friendly bath and body products, Keurig in-room coffee
brewing systems and JBL Wireless speakers rolling out in Hyatt Centric
locations in the United States this month.

The Hyatt Centric Experience

Hyatt Centric is a brand of full-service lifestyle hotels located in
prime destinations. Created for millennial-minded travelers who want to
be in the middle of the action, Hyatt Centric hotels are thoughtfully
designed to enable exploration and discovery. The lobby lounge is a
launch pad providing guests with information about the most
sought-after food, nightlife and activities the destination has to
offer, sourced from a community of “in the know” local explorers.
The bar and restaurant are local hot spots where great
conversations, locally inspired food and signature cocktails can be
enjoyed. Streamlined modern rooms focus on delivering everything guests
wants and nothing they don’t, including environmentally conscious bath
products, Bluetooth-enabled electronics and restaurant to-go delivery
service. A team of associates are always available to aid guests in
their discovery of the destination and make the most of their stay.

About Drybar:

Drybar is based on a simple philosophy: Focus on one thing and be the
best at it. For Drybar, that’s blowouts. The idea was a natural one for
curly-haired founder Alli Webb, a longtime professional stylist, who
grew tired of overpaying for blowouts at traditional salons. Named one
of the top “100 Brilliant Ideas” by Entrepreneur Magazine and one of New
York Magazine’s Boom Brands, Drybar is on track to have over 70 retail
locations by the end of 2016. The brand will continue adding to its
popular line of hair styling products & tools sold both online and in
its own shops, as well as at Sephora and Nordstrom in the U.S. and
Canada.

Contacts

Hyatt Hotels
Mya Walters
(312)780-2291
Mya.Walters@Hyatt.com