LONDON–(BUSINESS WIRE)–$BEI #AftershaveLotion–According to the latest market study released by Technavio,
aftershave lotion market is expected to grow at a CAGR of
more than 7% during the forecast period.
This research report titled ‘Global
Aftershave Lotion Market 2016-2020’ provides an in-depth
analysis of the market in terms of revenue and emerging market trends.
This market research report also includes up to date analysis and
forecasts for various market segments and all geographical regions.
In terms of geography, Europe led the global aftershave lotion
market with a share of 37.82% in 2015. The Americas was the
second-largest revenue contributor to the market in 2015.
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Based on retail format, the report categorizes the global aftershave
lotion market into the following segments:
- Hypermarkets and supermarkets
- Online retail
Hypermarkets and supermarkets
In terms of sales revenue, hypermarkets and supermarkets accounted for
the major share of the global aftershave lotion market in 2015. The
market generated a revenue share of 51.4% in 2015 from hypermarkets and
“Walmart, Tesco, and Sainsbury’s are some of the major hypermarkets and
supermarkets. These stores display the maximum number of shaving
products, giving a wide range of options to consumers. Many vendors
choose hypermarkets and supermarkets to display their new products and
as a platform for their promotional activities,” says Brijesh Kumar
Choubey, a lead analyst at Technavio, specializing in research on retail
goods and services.
In terms of revenue, drugstores accounted for 25.62% of the global
aftershave lotion market in 2015. The share of drugstores is mainly
because of the sales of numerous aftershave products through the
recommendation and prescription from doctors. Also, certain drugstores
display and sell their own private-label brands, which are exclusively
available only in these stores. Such products are comparatively cheaper
and, therefore, attract those consumers who are looking for low-cost
The online retail channel is becoming popular, and many consumers have
already started shifting from other retail to online retail. Busy
lifestyle and trust on the brands and products available through the
online channel are the major reasons for the growing acceptance of this
channel. For example, Amazon is one of the major online retails of
aftershave lotions in the US. Also, many supermarkets and hypermarkets
such as Safeway, Walmart, Asda, and Tesco have their online websites
that deliver products to consumers.
The others segment, including discounters and direct selling, accounted
for a market share of 4.56% in 2015. Limited availability of wide
varieties of brands and reduced in-store promotions are the key reasons
for the minimum share of the others segment.
Celebrity endorsements: key market trend
Celebrity endorsement is one of the biggest trends that is widely
practiced for male grooming and women’s beauty products. The same trend
is also seen in the aftershave products market. Cristiano Ronaldo
launched Cristiano Ronaldo Legacy Aftershave partnering with Eden
Parfums in 2015. In the same year, Rob Lowe launched aftershave lotions
along with other grooming products under the brand Profile. “Such
celebrities’ association makes the aftershave products popular in the
market. David Beckham Aftershave Lotion, which has been in the market
for many years, is still very successful as the star continues to
endorse the products,” Brijesh.
Competitive market landscape
There are many vendors in the global aftershave lotion market. However,
the market is dominated by the five major player. These vendors together
hold more than 50% of the market share. Product innovation is the major
reason for the profit margin of vendors. Apart from the major vendors,
the market has the presence of other vendors such as Vi-John and Park
Avenue. These companies are targeting those consumers who are
looking for low-cost aftershave lotions.
The top five vendors highlighted by Technavio’s research analysts in
this report are:
- Johnson & Johnson
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