iFit Solves the Fitness Tracker Data Dump with iFit Coach

First fitness solution creates a daily game plan of personalized,
expert recommendations for the four pillars of health: exercise,
activity, nutrition and sleep

LAS VEGAS–(BUSINESS WIRE)–At CES 2016, health and fitness leader iFit announces iFit Coach™,
the first-of-its-kind comprehensive solution to drowning in tracker band
data. The philosophy of the new service says, “It’s not what you’ve
done, but what you do next.”

iFit Coach is a radical new way to connect hardware and software, data
and results, consumers and experts. The service gives members expert
recommendations for the four pillars of health: exercise, activity,
nutrition and sleep. The daily plan is personalized and dynamic,
updating automatically based on ongoing data flow from a network of
iFit-connected devices including wearables, fitness equipment at home
and club, mattresses, weight scales, running shoes and more.

Throughout the day, the iFit Coach receives data from the devices and
adjusts its recommendations in real time, depending on what a consumer
eats and how they move — or not. For example, if your stated fitness
goal is to lose weight, and you eat a donut at a work meeting, iFit will
provide a quick after-work workout to cancel the effect of those
calories or adjust your nutrition recommendations for dinner.

“Many people use fitness wearables for just a few months, but then
abandon them because all they get is data, data, data,” said Mark
Watterson, director of iFit. “Our iFit Coach solution offers a simple,
single login to fix that problem. It’s the only app that tracks then
tells you what to do to meet your fitness goals. iFit believes to get
fit it’s not just about what you’ve done…it’s what you do next.”

How It Works:

The iFit Coach™ mobile app is the foundation of your $9 a month iFit
subscription — a steal compared to the costs of hiring a coaching team
of personal trainer, registered dietician, sleep counselor and running
coach. The app tracks your progress against daily fitness and health
goals in real time.

iFit-connected devices upload data to the iFit Coach app with BLE:

  • iFit Exercise:

    • iFit-connected fitness equipment has iFit technology integrated in
      the tablet consoles of leading home fitness brands such as
      NordicTrack and ProForm and the club brand FreeMotion Fitness.
    • iFit Coach app to record runs and rides outdoors
    • Altra IQ powered by iFit – a smart shoe with a flexible sensor
      imbedded in the midsole that acts as a real-time stride coach
    • iFit chest strap heart rate monitor, compatible with all iFit
  • iFit Activity

    • iFit fitness wearables provide heart rate, distance, steps,
      calories burned and more
  • iFit Sleep

    • iFit’s new connected mattress or iFit sleep sensors that can slip
      beneath a consumer’s existing top mattress measure heart rate,
      respiratory rate, duration of sleep and restlessness
  • iFit Nutrition

    • Calories ingested are easily entered into your iFit tracker, the
      mobile app, or through the iFit website.

The iFit Coach daily game plan

With accurate data and feedback on the four fitness-crucial categories,
iFit Coach™ wakes you up with a game plan for the day personalized for
each iFit member: cardio and strength workouts, activity and movement
goals, calorie intake goals, meal plans, recipes and grocery lists, and
the optimal bedtime.

Each morning’s recommendations are based on the iFit member’s fitness
objectives and past history on iFit, and are subject to real-time
adjustments throughout the day.

The service is dynamic, and automatically adjusts elements such as
portion sizes, based on activity throughout the day or yesterday’s
missed workout.

The iFit Coach™ mobile app will be available in February on the App
Store and Google Play for iOS and Android devices.

About iFit

Follow @iFit on Facebook, Twitter and Instagram. iFit® technology is a
registered trademark of ICON Health & Fitness, the world’s leading
fitness innovator, based in Logan, Utah.


Colleen Logan, 435-757-4601