Implus® Launches New Fitness & Wellness Division

Implus continues aggressive growth and opens Austin, Texas-based
Fitness & Wellness Division to accelerate innovative active lifestyle
brands TriggerPoint, Perfect Fitness, Harbinger, and FuelBelt

AUSTIN, Texas–(BUSINESS WIRE)–Implus®, a leading innovator and provider of athletic, fitness and
outdoor accessories, announced the launch of the Implus Fitness &
Wellness Division, focused on driving Implus to the forefront of the
health and wellness industry. The Implus Fitness & Wellness Division
manages category-leading brands renowned for premium quality, innovative
designs, and brand heritage.

“2015 marks a strong year for Implus,” said Todd Vore, President of
Implus. “We have expanded our product portfolio with multiple brand
acquisitions which will continue to increase our retail distribution.
The Fitness & Wellness Division perfectly positions Implus to become the
One-Stop-Shop for a variety of active lifestyle retailer partners. We
will continue to combine consumer-driven brands with the unparalleled
service levels and support our customers know and trust from Implus – a
valuable combination.”

Based in one of the most active and fit cities in America, Austin,
Texas, the Implus Fitness & Wellness Division is led by Ryan Cruthirds,
Vice President of Sales & Product and Marco Garsed, Vice President of
Marketing. “As consumer trends continue to show growth in the health and
wellness sector, the Implus Fitness & Wellness Division is in a unique
position to provide quality products and innovative education to help
consumers ‘Prepare, Perform and Recover’ as part of a healthier, active
lifestyle,” said Garsed. “Austin is an ideal place to manage our Fitness
brands and keep our team on the pulse of key market trends.”

Implus experienced tremendous growth following a majority investment in
the company in 2015 by Berkshire Partners. Recent acquisitions include
TriggerPoint, Balega, Harbinger Fitness and FuelBelt, growing the Implus
portfolio to a total of sixteen brands. “The Implus Fitness portfolio is
made up of top brands that provide innovative solutions for anyone
wanting to live an active, healthy lifestyle,” said Cruthirds. “We are
excited to focus on continued excellence in innovation with this newly
established division.” Implus currently distributes in over 75,000
retail outlets across North America and in 70 countries worldwide. With
the addition of the Implus Fitness & Wellness Division, the company
seeks to rapidly expand their global presence and distribution in the
fast growing fitness and wellness sectors.

About Implus Corporation

Headquartered in Durham, North Carolina, Implus is an innovative
provider of products ranging from footcare and seasonal accessories to
fitness and recovery solutions. Implus’s brand family includes Sof
Sole®, Yaktrax®, Apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little
Hotties®, Penguin®, Perfect Fitness®, ICETrekkers®, FitDeck®, DryGuy®,
TriggerPoint®, Balega®, Harbinger® and Fuelbelt ®. For more information,
please call 800-446-7587 or visit

About Berkshire Partners

Berkshire Partners, the Boston-based investment firm, has invested in
over 100 middle market companies since 1986 through eight private equity
funds with aggregate capital commitments of $11 billion. Berkshire has
developed specific industry experience in several areas including
consumer products and retail, business services, industrial
manufacturing, transportation and communications. Berkshire has a strong
history of partnering with management teams to grow the companies in
which it invests with the goal of consistently achieving superior
investment returns. The firm is currently investing from Berkshire Fund
VIII, a $4.5 billion fund raised in 2011. Berkshire seeks to invest $50
million to $500 million of equity capital in each portfolio company. For
additional information, visit


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Elisette Carlson, 858-735-2711