impreMedia, the leading Hispanic Engagement Solutions and Communications company in the United States, today unveiled a new La Opinión, the only Spanish-language daily newspaper in Los Angeles. The project is a move to transform La Opinión into a powerful multimedia brand that will serve the Hispanic community of California through all platforms – from print to mobile with new and revamped content offerings, an improved look and a greatly enhanced reader experience for this iconic brand. On newsstands today and in impreMedias digital platforms, the new editorial approach embraces and highlights the brands 88-year long mission of empowerment through information and civic engagement with a renewed commitment to better address the needs of the community and continue to serve as the top resource for Hispanics in the city.
We are maintaining the depth and essence of what La Opinión means to this community and at the same time bringing the newspaper into the digital communication era, said Damian Mazzotta, impreMedias General Manager, West and publisher of La Opinión. This more modern and engaging La Opinión, is intended to enhance readers experience even further, while integrating them into the multiplatform environment that we provide. It positions the paper to have an even more visible and prominent presence in the 21st-century media landscape.
The redesign of this flagship publication reflects impreMedias commitment to invest in its core brands and enhance reader engagement. The new format provides an even more compelling reader experience, more diversity of content and reflects the integration of social media into every page, unifying the digital and print platforms for a more connected experience that benefits readers, who are now also largely engaged online or via mobile.
The following new attributes are featured in the new La Opinión:
- A new cover design prominently featuring more vivid engaging photographs and a new logo;
- An emphasis on key editorial and service-oriented categories: news, family, money and jobs, education, sports, entertainment, lifestyle, health and events;
- An enhanced sports section and more content for women more variety and volume in sports around the world as well as issues of interest to the female reader;
- A new format evident on each page and incorporating social media commentary, reflecting the way readers digest information on digital and mobile platforms; packaged in a more easily portable and practical, convenient size.
Were excited to renew our offer for the Hispanic audience. The new La Opinión is a news media multiplatform brand oriented to making your life easier and to try to support you in your self-improvement efforts with your family, at work or leisure time. We are trying to be closer and more useful to the Hispanic community, added Juan Varela, Vice President of Content for impreMedia.
This new editorial approach reflects features that the readers themselves have told us they want and provides the resources and tools they need to enhance their lives today and in the future.
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About La Opinión
La Opinión is the leading Spanish-language daily newspaper in the country, reaching 2 million readers monthly in print and online. La Opinión was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nations largest. In 2012, La Opinión was awarded Gold for Outstanding Spanish Daily by the National Association of Hispanic Publications, 2012 Jose Marti Publishing Awards. For more information visit www.laopinion.com.
ImpreMedia is a leader in Hispanic content, insights and marketing with a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. ImpreMedia has a rich history of serving the Latino community. La Opinión in Los Ángeles is the nations #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial – 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo-Digital in Houston, demonstrate impreMedias strong local presence in the top DMAs that represent 59% of the 15 U.S. Hispanic market.
For more, visit http://www.laopinion.com, like La Opinión on Facebook at La Opinion LA and follow on Twitter @laopinionla.