In Response to Hurricane Maria Devastation, Duracell PowerForward Deploys to Puerto Rico with over 30 Tons of Batteries

Most trusted battery brand embarks on largest deployment in program
history, bringing more than $1 million worth of batteries to the island

BETHEL, Conn.–(BUSINESS WIRE)–When natural disasters hit and power is lost, Duracell PowerForward
powers back communities by delivering free batteries where they are
needed most. Right now, that’s in Puerto Rico. That’s why Duracell
PowerForward is deploying to Puerto Rico to distribute more than $1
million worth of batteries, making this the program’s largest deployment
since the initiative began in 2011.


“We at Duracell have been deeply moved by the resilience of those in
Puerto Rico. Through our PowerForward initiative, a program I am most
humbled and proud to be a part of, we will be distributing more than $1
million worth of batteries to local residents over the next month or
more,” said Ramon Velutini, Vice President of Marketing at Duracell.
“Trusted power is absolutely critical following widespread power outages
caused by storms like Hurricane Maria, and we will be offering free
Duracell batteries to help residents stay safe and connect with their
loved ones by powering mobile devices, radios and flashlights, and
providing trusted power for critical medical devices like dialysis
machines, hearing aids and ventilators.”

At the time of release, 89% of the island of Puerto Rico is still
without power according to Status.pr. The Duracell PowerForward team
departed from Portsmouth International Airport at Pease in Portsmouth,
New Hampshire at 7:00am ET on Thursday, October 12, and will be arriving
in San Juan at 10:30am ET to distribute the most trusted batteries and
offer free mobile charging. Duracell is working closely with the Red
Cross and the office of the First Lady of Puerto Rico to determine the
most in-need locations on the island. The Red Cross organization was on
the ground to help load over 30 tons, or 60,000 pounds, for the Duracell
PowerForward deployment beginning in San Juan on Thursday, October 12.

Natural disasters like hurricanes, tornados and floods are happening
more frequently every year, causing power outages for millions of
people. To assist those in need and to help communities recover,
Duracell created the PowerForward program. Since 2011, Duracell
PowerForward has been helping affected communities across the country by
distributing free Duracell batteries, charging mobile devices, and
providing internet access to those in need so they can connect with
loved ones.

Storms and natural disasters are unpredictable, which is why Duracell
encourages everyone to review the Duracell
Emergency Checklist
or visit www.Ready.gov.
Emergency Preparedness can save lives.

Follow @Duracell
on Twitter or Facebook for real time updates about the PowerForward
truck location as part of the deployment in Puerto Rico.

About Duracell

Started in the 1920s, the Duracell brand and company was recently
acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) and has grown to
be the leader in the single-use battery market in North America. The
iconic Duracell brand is known the world over. Our products serve as the
heart of devices that keep people connected, protect their families,
entertain them, and simplify their increasingly mobile lifestyles. Our
recharging technology allows consumers to live life without limits.
Berkshire Hathaway Inc. is a $210B holding company owning subsidiaries
that engage in diverse business activities. Visit www.duracell.com
for more information; follow us on Twitter.com/Duracell
and like us on Facebook.com/Duracell.

Contacts

Citizen Relations
Alix Ekstrom (US)
212-613-4972
Alix.ekstrom@citizenrelations.com