Indian Motorcycle Charges into 76th Annual Sturgis Rally with Entertainment, Motorcycle Racing, American Craftsmanship and the All-New 2017 Lineup

®, America’s first motorcycle company,
is proud to announce its power-packed itinerary for the 76th
annual Sturgis Motorcycle Rally, which formally runs August 8 – 14 in
Sturgis, South Dakota. The brand that started the rally in 1938 through
legendary dealer J.C. “Pappy” Hoel, is excited to offer demo rides on
three diverse and exciting newly released models to Sturgis attendees
which include Indian®
Scout® Sixty
, Indian®
Chieftain Dark Horse®
and Indian

Join us for this historic event that will feature the debut of the 2017
model year lineup, exclusive entertainment, factory demo rides,
partnerships with Jack Daniel’s and Red Wing Shoes, Indian
Motorcycle Rider’s Group
events and rides, an array of custom bikes
and much more. Indian Motorcycle festivities kickoff on Saturday, August
6 at the Indian Motorcycle display on Lazelle St. where guests can enter
for a chance to win a 2017 Indian®
. Stay tuned to the Indian
Motorcycle Sturgis event page
for updates leading up to the rally.

Indian Motorcycle Factory Display on Lazelle St. (Next to Lynn’s

Saturday, August 6 – Saturday, August 12, 9 a.m.
– 5 p.m. daily

Explore the entire 2017 Indian Motorcycle lineup
at the Indian Motorcycle display in Downtown Sturgis along with demos of
our newest technologies. A Chieftain Dark Horse Dyno Demonstration will
showcase cams and other performance accessories. Following the recent
historic announcement of Indian
Motorcycle Racing’s historic return to AMA Pro Flat Track
, the
all-new Indian FTR750 will be on display Monday, August 8 through the
remainder of the rally. Famed original wrecking crew legends Bobby Hill
and Bill Tuman will be on-hand, along with all three Big Base Scouts and
memorabilia from the original wrecking crew. Stay tuned for appearance
schedule and activations. A number of vintage and custom bikes will be
on display, including the Land
Speed Scout
, Hillclimb
Indian Scout
and SuperHooligan
Indian® Scout® Sixty racers
built by custom
motorcycle designer Roland Sands.

Factory Demo Rides, 2100 Whitewood Service Road (I-90 on Exit 30)
August 6 – Saturday, August 12, 9 a.m. – 5 p.m. daily

Join the
Indian Motorcycle demo team and test ride the latest models fresh from
the Spirit Lake, Iowa plant. New 2017 motorcycles will be ready to demo
ride all week long representing every variation and color, including
some fully accessorized models. Demo ride availability is on a
first-come, first-served basis. Shuttles to demo rides will be available
at Lazelle Street and Indian Motorcycle of Sturgis. Rides will head out
daily starting at 9:15 a.m. with the last ride leaving at 4:30 p.m.
Riders must be 18 years of age and must provide proof of endorsement
along with a helmet and appropriate riding attire. Passengers with
protective gear are welcome to ride with no endorsement needed. New for
2016, Indian is bringing demos rides direct to rally guests. Keep an eye
out for the branded Indian Motorcycle truck for a pop-up demo experience
throughout the duration of the rally.

Celebrate American Craftsmanship with Jack Daniel’s and Red Wing
Shoes (Indian Motorcycle Factory Display on Lazelle St.)

August 6 – Saturday, August 12, 9 a.m. – 5 p.m. daily

Indian Motorcycle, partners Jack Daniel’s and Red Wing Shoes in the
Indian Motorcycle display area to celebrate the true spirit of American
Craftsmanship. Throughout the rally, visit partner Jack Daniel’s for
signature cocktails and comfortable seating. Custom engraved barrel tops
will also be available for purchase. Red Wing Shoes will showcase the new
Red Wing Shoes® Collection for Indian Motorcycle
; an
exclusive line of handcrafted American motorcycle boots available for
women and men in three distinct styles. A custom Indian Scout inspired
by Red Wing Shoes and incorporating Red Wing Leather built by Brian
Klock, Klock
will also be on display.

“Veterans Charity Ride to Sturgis” Welcome Event
August 6, 2:30 p.m., Lazelle St. Display

Join us as we gather
for the second straight year to welcome the riders of the Veterans
Charity Ride to Sturgis
, sponsored by Indian Motorcycle, as they
conclude their nine-day journey on Indian motorcycles and Champion
trikes and sidecars while riding from Los Angeles to the Sturgis
Motorcycle Rally. These brave men and women from all branches of the
military will arrive to a warm and patriotic welcome at the Indian
Motorcycle display on Lazelle Street. Supporters will receive a
complimentary American flag.

Indian FTR750 AMA Flat Track Racebike Reveal
August 7, Between Concert Sets, Legendary Sturgis Buffalo Chip

Motorcycle will make history as Indian Motorcycle Racing unveils the
all-new Indian FTR750, a purpose-built flat track bike sporting a
proprietary liquid-cooled 750cc four-valve V-Twin competition engine
engineered into a specially built chassis. This historic and
awe-inspiring new race bike will be on display at the Indian Motorcycle
Lazelle Street location and at Sturgis Speedway throughout the remainder
of the rally. The motorcycle will be revealed to industry VIP and media
during the Buffalo Chip Industry Party earlier in the evening.

Legends Charity Ride
Monday, August 8, 11:30 a.m. – 5
p.m., Deadwood & Legendary Sturgis Buffalo Chip

Motorcycle will join the 9th Annual Legends Ride with the
biggest names in television, film, music and motorcycling to raise funds
for local charities. The Legends Ride kicks off the rally with a live
custom motorcycle auction
on Deadwood’s historic Main Street. Following the auction, riders will
enjoy a self-guided, scenic ride alongside hundreds of fellow Legends
Riders through the beautiful Black Hills. All riders will reconvene at
the special riders-only reception, complete with complimentary food,
drinks and a viewing of the world-class Motorcycles
As Art™
exhibit. Those interested in joining the ride can purchase
tickets at
Demo rides on the new 2017 Indian Motorcycle models will be available
directly onsite.

“Carey Hart Good Ride”
Sunday, August 7, at Indian
Motorcycle Sturgis, 10 a.m.

Join us at Indian
Motorcycle of Sturgis
for the kick-off of Sturgis’ first annual Good
Ride led by Carey Hart, freestyle motocross legend. This ride is one in
a series of three V-Twin on-road charity motorcycle rides that benefit
the local community, with additional legs starting in Laughlin, NV and
Las Vegas. Proceeds from this ride will go to Sturgis’ Brown High
School. Space is limited to the first 125 riders. Register today at
A “Good Ride” after-party with Carey Hart will be held on Tuesday,
August 9 at Full Throttle Saloon during the “Baddest Bagger Contest” for
ride participants.

“Baddest Bagger Contest”
Tuesday, August 9, at Full
Throttle Saloon, 9 a.m. – 5 p.m.

Join fellow bagger enthusiasts
including guest judge Carey Hart and other celebrity motorcyclists to
explore the full customization potential of baggers, with many unique
customs from across the country including the including the Azzkikr
“Frontier 111”
and many more custom Indians. A 2017 Indian Chieftain
will be awarded to the winner of the contest. All are invited on
Thursday, August 11 to Indian Motorcycle of Sturgis for an after-party
with contest winners, participants and their “baddest baggers” along
with food, drink and music.

RSD Super Hooligan presented by Indian Motorcycle at the Buffalo
Chip’s Moto Stampede

Wednesday, August 10, 4 p.m., Legendary
Sturgis Buffalo Chip

Join fellow racing enthusiasts and music
fans for a special Indian Motorcycle night at the Buffalo Chip. Indian
Motorcycle and Roland
Sands’ Super Hooligan Racing
take over the Buffalo Chip turning it
into a racetrack with SuperHooligan Indian® Scout®
Sixty racers for an epic race with special guest racer Carey Hart.
Veterans Charity Ride riders will take the stage to share highlights
from their nine-day journey from Los Angeles to Sturgis. Following the
excitement, national recording acts Reverend Horton Heat and 5 Finger
Death Punch will take the main stage for the evening’s entertainment.

Indian Motorcycle Riders Group (IMRG) and Owner Events
August 7 – Sunday, August 14

Owners past, present and future
are invited to join Indian Motorcycle for exclusive owner activities
throughout Rally Week.

  • On Sunday, August 7 owners are encouraged to meet at Spearfish Canyon
    Lodge at 9 a.m. and will ride to Deadwood at 10:30 a.m. where they
    will be the first to meet and cheer on the riders from the Veterans
    Charity Ride to Sturgis. After a delicious lunch at the Pasta Corral,
    riders, owners and former vets will lead the Veteran’s Charity Ride
    into Sturgis where all are encouraged to cheer and applaud the final
    leg of their epic journey. Owners can sign up here.
  • On Friday, August 12 owners are invited to receive a complimentary
    “Rub & Buff” bike wash at Polaris Industries’ Spearfish Facility while
    meeting the local Indian Motorcycle employees. Owners can sign up here.

Throughout Rally Week, owners will receive a commemorative official
owner’s patch when they present their key FOB at Indian Motorcycle of

Indian Motorcycle of Sturgis Dealership
Open 9 a.m. – 7
p.m. daily at 2130 Main St.

Visit the Indian Motorcycle of
Sturgis dealership for all your Genuine Indian Motorcycle apparel and
gifts. The first 40 people to purchase a new Indian Motorcycle during
the rally will receive VIP/Top Shelf Lounge tickets. Complimentary
shuttles from the dealer to demo rides will be available 9:00 a.m. –
4:00 p.m. The dealership is giving away limited edition prizes and will
have commemorative 76th anniversary items for sale. For more
information, please visit:

Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE:
PII), is America’s first motorcycle company. Founded in 1901, Indian
Motorcycle has won the hearts of motorcyclists around the world and
earned distinction as one of America’s most legendary and iconic brands
through unrivaled racing dominance, engineering prowess and countless
innovations and industry firsts. Today that heritage and passion is
reignited under new brand stewardship. To learn more, please visit

Industries Inc. (NYSE: PII) is a global powersports leader with annual
2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers
and outdoor enthusiasts with our RANGER®, RZR®
and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN®
and POLARIS ACE® all-terrain off-road vehicles; VICTORY®
and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles;
SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®,
SWITCHBACK® and RUSH® snowmobiles. Polaris
enhances the riding experience with parts, garments and accessories sold
under multiple recognizable brands, and has a growing presence in
adjacent markets globally with products including military and
commercial off-road vehicles, quadricycles, and electric vehicles.


For Indian Motorcycle:
Megan Kathman, 651-785-3212