Innovative Marketing Techniques to Boost the Global Baby Soothers and Teethers Market Through 2020, Says Technavio

LONDON–(BUSINESS WIRE)–#BabyProducts–According to their latest report, Technavio
analysts expect the global
baby soothers and teethers market
for 2016-2020 to
generate approximately USD 8 billion by 2020, growing at a CAGR of
around 4%.

According to Brijesh Kumar Choubey, lead research analyst at Technavio
for toys
and baby products
research, “Most baby health and
personal care products that are being manufactured today are convenient
to use and are organic, which will generate strong demand during the
forecast period. Technological innovations and the growing number of
working women are set to propel the growth of the market over the next
five years.”

Technavio’s lead consumer
and retail
market research analysts have identified the
following three factors that will drive the global baby soothers and
teethers market:

  • Innovative marketing techniques
  • Decreased risk of SIDS
  • New design development

Innovative marketing techniques

Most vendors are focused on employing innovative marketing techniques to
increase their brands’ visibility and customer base. Such strategies
will propel market growth to a significant extent during the forecast
period. Packaging as a part of marketing techniques plays a crucial role
in consumers’ purchase decisions.

Manufacturers today are continually experimenting with different sizes,
new styles, designs, and descriptive websites for increasing the sales
of baby soothers and teethers. Dr. Brown’s website, for example,
outlines the intricate functionalities of its baby soothers and
teethers. This not only helps consumers compare that product with other
related ones available in the market, but also educates them on
differentiated products.

MAM Baby is another popular vendor that focuses on innovative marketing
strategies. The company does not outsource its marketing or design
processes to any third party, as it understands the demands of its
customers and designs its products accordingly. The company, through its
international offices, directly interacts with the medical community
multiple times a year in order to meet the medical standards to be
followed for the products manufactured.

Decreased risk of SIDS

Epidemiology studies have proved that baby soothers are protective
against Sudden Infant Death Syndrome (SIDS). Researchers and public
health communities also recommend the use of baby soothers to reduce the
risk of SIDS.

Some of the other organizations supporting the use of baby soothers for
this are the National Sudden Unexpected Infant/Child Death & Pregnancy
Loss Program Support Center (PSC), the American Academy of Pediatrics
(APP), and the National Institute of Child Health and Human Development
(NICHD). With the growing support from such organizations, the sale of
baby soothers and teethers is expected to increase significantly during
the forecast period.

New design development

“Vendors are developing new designs, which has enhanced the sales of
baby soothers and teethers,” says Brijesh. The multi-zone teething ring
was identified as an emerging category in the market in the baby
teethers segment. For instance, the effective design developed by
Aquafresh Teether is one such product with two-dimensional development
with a four sided ring design, also with the characteristic of gum
cleaning. The design has balanced many requirements, such as being able
to reach every area of the mouth and relieve gum pain throughout
teething, and doesn’t create any choking risks. The textured surfaces
help clean the teeth as they emerge. Also, these soothers are developed
with multi-sensory surfaces to help to massage and soothe the gums. The
product was launched in 2013, and from then until 2014 the sales oral
development teethers by Aquafresh have grown by over 3%.

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

If you are interested in more information, please contact our media team


Technavio Research
Jesse Maida
Media & Marketing Executive
+1 630 333 9501
UK: +44 208 123 1770