INSERTING and REPLACING THRIVE Farmers Named Georgia’s Fastest-Growing Middle-Market Company

Coffee Company Cites Demand for Socially Sustainable Coffee as
Catalyst for Growth

ATLANTA–(BUSINESS WIRE)–#Fast40–Insert after sixth paragraph, first sentence of release issued July 13,
2016: THRIVE Farmers Founder and CEO Michael Jones.

The corrected release reads:


Coffee Company Cites Demand for Socially Sustainable Coffee as
Catalyst for Growth

THRIVE Farmers was named the fastest growing middle-market company in
Georgia by The Association for Corporate Growth in Atlanta at the Grand
Hyatt Atlanta in Buckhead on June 23, 2016.

In 2011, THRIVE Farmers began to transform the coffee industry through
an innovative revenue-sharing platform that eliminates the influence of
the volatile commodity market price to provide coffee farmers with
stable, predictable pricing. This creates economic sustainability in
coffee farming communities abroad through a unique supply chain.

“Being acknowledged locally for the rapid success THRIVE Farmers has
experienced validates our mission and work to change the coffee
industry,” said THRIVE Farmers President Tom Matthesen, who received the
award on behalf of the company.

As the fastest growing middle-market company in Georgia, THRIVE Farmers
is contributing to job growth and benefitting Georgia’s economy. This
growth goes beyond the city, state and nation to help transform the
economic state of coffee farming towns globally.

THRIVE Farmers leadership attributes its rapid growth to the increased
demand for a socially sustainable coffee option from corporations and
consumers. The THRIVE Farmers revenue-sharing model allows the corporate
consumers to transform their corporate social responsibility initiatives
from annual donations to a fully aligned corporate purchasing model with
impact and sustainability as the goal.

“While consumers are moving at an increasing rate to high-quality coffee
in the marketplace, we believe THRIVE Farmers has seen such rapid growth
because consumers desire transparency,” said THRIVE Farmers Founder and
CEO Michael Jones. “Our company provides the ability to connect with
farmers and have a positive impact on their lives. That aligns with the
human focus of many today’s consuming world. Companies and individuals
latch onto these shared values as advocates because they recognize true
change. The more successful the growing, socially conscious
entrepreneurial economy in Georgia becomes, the more influence we will
have on the global economy for the better.”

THRIVE Farmers also recognizes its local and national partnerships
including Georgia-based Chick-fil-A and Crowne Plaza Atlanta Midtown as
catalysts for growth. Several additional partnerships are on the horizon


THRIVE Farmers is transforming the coffee industry. Its unique
revenue-sharing platform provides economic sustainability by connecting
farmers directly to consumers and eliminates the toxic connection to
volatile commodity market pricing. When farmers have direct access to
the marketplace, maintaining ownership until the point of sale, they
receive stable, predictable wages—up to 10 times more net profit than
traditional models. Coffee lovers receive specialty-grade coffee and the
satisfaction of knowing who grows their coffee. Learn more and purchase
online at,
in Earth Fare stores, in Chick-fil-A stores and partner roasters nation


For THRIVE Farmers
Monique Jacques, 404-934-1398