Integrated PR and Digital Marketing Continues to Fuel Growth at PAN Communications

Key Strategic Hires Added; Firm Recognized as a ‘Best Place to Work’
in Boston

BOSTON–(BUSINESS WIRE)–PAN Communications, an integrated marketing communications firm focused
on public relations, content marketing and digital media services,
continues the momentum from the first half of 2015 with more
record-setting growth, award-winning recognition and industry-leading
talent joining the firm.

Year to date, PAN is on pace for a 22 percent growth in revenue over the
previous year, attributed to the integration of digital marketing
services, several new client wins and some of the industry’s best talent
joining the firm. Celebrating its 20th year and recognized as
one of the nation’s leading independent agencies, PAN continues to
evolve its services to meet the challenges of today’s modern marketer.

“The demand for integrated marketing communications services and our
team’s approach to client service have pushed PAN to new levels of
growth,” says Philip A. Nardone Jr., president and founder of PAN. “To
accommodate the needs of today’s connected customer, we’ve continued to
innovate our agency’s offerings, achieving tremendous results and
solidifying deeper partnerships with our clients’ marketing teams. Our
customers’ increasing reliance on PAN as a go-to resource for a myriad
of marketing communications services highlights our continued success.”

Built on data-driven insights and creative storytelling that maps to
clients’ buyer journeys, PAN experienced strong organic (along with new
client) growth across all forms of earned, shared, owned and select paid
media channels. Security, big data/analytics, healthcare and mobile are
a few of the markets where the recent client wins are represented.

A sample of the some of the agency’s new clients include:

  • BlazeMeter:
    a key contributor in the DevOps Revolution, fueling software delivery
    with “Performance-Testing-As-Code”;
  • Cambridge
    Biomarketing
    : a communications agency
    that relies on medical understanding, informed research, and strategic
    insight to help its bio and pharma clients transform the lives of
    people with orphan and specialty diseases and the physicians who treat
    them;
  • Dyadic:
    a leader in advanced cryptography solutions, that protects data
    against hackers with an extremely secure solution for data encryption,
    key protection and authentication that is easy to use and integrates
    into existing processes;
  • Flexera:
    a developer of software licensing, compliance, cybersecurity and
    installation solutions that help application producers and enterprises
    increase application usage and security, enhance the value they derive
    from their software, and future-proof their businesses against the
    risks and costs of constantly changing technology;
  • Glytec
    Systems
    : the pioneer and leader in
    providing innovative, FDA-cleared glucose management software
    solutions central to effective diabetes management;
  • HighGround:
    offers an employee engagement platform to help companies create an
    inspired and high performing workplace through real-time recognition,
    continuous feedback and modernized performance management;
  • Profitect:
    a software provider of prescriptive analytics solutions for retailers
    that identifies, resolves and measures opportunities for improvement
    across the entire retail supply chain by delivering actionable
    insights;
  • Universal
    Wilde
    : the leader in technology-enabled, personalized marketing
    solutions.

Ensuring Future Success Through the Firm’s PANtastic Culture and
Talent

Since the beginning of the year, PAN has continued to add several
skilled employees across all forms of media, attracting talent from
well-respected agencies with a keen focus on social media, content
development and strong media relations.

One key hire to the firm was David Saggio, a 20-year digital marketing
expert whose prior work includes Accenture, Avid Technology, Charles
River Laboratories, Grand Circle Travel, Genzyme, IKEA, Keurig and
Similac. Saggio was hired to lead PANdigital and help clients leverage
content, creative and analytics to provide a framework of connection for
the clients’ “always on” customers. Built from the core of our content
programs, PANdigital was expanded during the past year, while tightly
integrating with social and traditional teams to enhance the agency’s
approach to brand storytelling.

Agency Recognized for Unique Workplace Culture and Fantastic Client
Success

Also this year, PAN received both local and national recognition for its
workplace culture.

  • Recognized by The Boston Business Journal on its list of “Best
    Places to Work,” a highly coveted award throughout Boston;
  • Nationally recognized for its progressive work culture by the American
    Business Awards Silver Stevie for Company of the Year – Advertising,
    Marketing & Public Relations;
  • Received honorable mentions from Holmes Report Best Small Agency to
    Work For and BostInno’s Coolest Companies;

The agency also won numerous awards based on its client work including:

  • Eight regional New England PubClub Bell Ringer Awards;
  • Two national PR News Awards, for executive visibility on client
    SAP Successfactors’ latest campaign and for digital and social media
    in a “May the 4th” campaign” for client Carbonite

ABOUT PAN

PAN
Communications
 is a data-focused public relations, content
marketing, and digital agency providing technology,
healthcare
and consumer
tech
brands with award-winning, integrated marketing communications
programs. Celebrating its 20th year anniversary, PAN has
delivered insight-driven, measurable public relations programs for
leading and emerging brands nationally and globally. The firm provides
today’s modern marketers with impactful communications, influencer
relations, social media and PANdigital services that expand on their
brand equity. For more information visit our website at www.pancommunications.com,
follow us on Twitter (@PANcomm)
or call 617.502.4300.

Contacts

PAN Communications
Alyssa Tyson, 617-502-4300
atyson@pancomm.com