Available for the First Time, Virtual Premium Tickets with Intel®
True VR Deliver Enhanced Viewing Experience
Intel, Turner Sports, CBS Sports and the NCAA announce multiyear
corporate partnership to provide Intel True VR (virtual reality)
technology to the 2017 NCAA Division I Men’s Basketball Championship.
Starting with the NCAA Sweet 16® and Elite 8® in San Jose, California,
and culminating with the NCAA Final Four® National Semifinals and
National Championship, Intel True VR technology will livestream NCAA
March Madness games in virtual reality through premium ticketing
options available via the new NCAA March Madness Live VR app.
Intel 360 replay technology will also be featured during CBS Sports
and Turner Sports coverage of the SemiFinal Four and Championship
games broadcast on CBS, allowing fans to catch memorable plays from
SANTA CLARA, Calif.–(BUSINESS WIRE)–Intel Corporation is announcing a new corporate partnership deal to
provide Intel® True VR (virtual reality) to fans of college sports
through a multiyear agreement with Turner Sports*, CBS Sports* and the
National Collegiate Athletic Association (NCAA)*. The relationship will
debut with the 2017 NCAA Division I Men’s Basketball Championship, with
Intel as the exclusive VR live games partner of the NCAA.
The VR experience will be available via the new NCAA March Madness Live
VR app, powered by Intel in the Oculus* store, available for download
today. For the first time, college basketball fans will be able to
purchase a March Madness Live virtual reality premium ticket for a
virtual courtside seat experience for NCAA March Madness games where
they have the option to completely control the viewing perspective or
opt for a produced VR broadcast in their VR headset. More information on
the NCAA March Madness Live VR app can be found here.
“Intel’s technology integrations during March Madness is one example of
how Intel is changing the fan experience with Intel True VR and Intel
360 replay technology,” said James Carwana, general manager, Intel
Sports Group. “Our goal in the Intel Sports Group is to deliver the best
fan experience with our technology. By working with Turner, CBS and the
NCAA, we are giving the fans the best seat in the house with Intel True
“Intel’s virtual reality and 360 replay technology provide NCAA fans the
most innovative viewing experience imaginable,” said Will
Funk, executive vice president of property marketing and corporate
partnerships for Turner Sports. “Our partnership with Intel will provide
an unrivaled opportunity for technological advancements across the
college sports landscape.”
“We are very pleased to welcome Intel to the NCAA Corporate Marketing
family,” said Chris Simko, senior vice president, CBS Sports Sales and
Marketing. “Intel technology helps us bring college basketball fans
closer to the action than ever before, providing virtual premium access
to select games of this year’s NCAA Division I Men’s Basketball
Tournament, including the Final Four and National Championship.”
“Adding Intel as a corporate partner will upgrade the championship
experience for our fans and keep our events on the cutting edge of
technology in sports,” said Dan Gavitt, senior vice president for
basketball, NCAA. “We’re always wanting to know what is new and what
enhancements we can make each year that allow our championships to be
more enjoyable. We hope our fans enjoy the new virtual reality
Intel Debuts Intel True VR, Formerly Known as VOKE VR
Intel is also unveiling the brand Intel True VR as it has fully
transitioned the technology and fan experience from the VOKE
acquisition. Intel True VR will deliver immersive VR experiences with
live and on-demand sports experiences, in-game highlights, and produced
game feeds to bring the in-stadium experience to life from any location.
In addition to the NCAA March Madness Live app, fans can access sports
and entertainment content on the Intel True VR app in the Oculus store.
Sankar “Jay” Jayaram, co-founder of VOKE VR, will continue to lead the
Intel True VR team and bring more than 20 years of VR experience to
Intel Sports Group.
“VOKE was started over seven years ago with a passion to dramatically
change how fans experience sports,” Jayaram said. “VOKE transitioning
into Intel True VR gives us the ability to make amazing new VR
experiences come to life and extend it to teams, leagues and
broadcasters. The Intel Sports Groups is the perfect home for the VOKE
team’s expertise in VR and sports.”
Intel True VR will utilize camera pods that consist of 12 cameras per
pod to deliver a total of up to 48 cameras devoted to Sweet 16 and Elite
8 games and 84 cameras covering the Final Four National Semifinals and
National Championship. VR enables fans to watch the games from the best
seat in the house.
Catch the Most Memorable Plays with Intel 360 Replay Technology
During CBS Sports and Turner Sports coverage of the Final Four and Final
Championship games broadcast on CBS, Intel 360 Replay technology will
capture game highlights from every angle. Intel’s 360 replay technology
will capture game footage by equipping the University of Phoenix*
stadium with 28 5K ultra-high definition cameras coupled with
Intel-based servers capable of processing up to 1 terabyte of data per
15 to 30 second clip.
The volumetric video is captured and sent through more than five miles
of fiber-optic cables, which is then fed into an on-site Intel control
room, where a team of producers picks out and packages the replays. The
360 replay-enhanced clips enable close-up views from every possible
angle – whether it’s a no-look, behind-the-back pass over an extremely
tall defense or the unforgettable alley-oop on the other side that
leaves the backboard shaking.
To learn more about Intel in sports, visit: https://newsroom.intel.com/sports.
Intel and the Intel logo are trademarks of Intel Corporation in the
United States and other countries.
*Other names and brands may be claimed as the property of others.
Stephanie Matthew, 408-218-3636