IRI’s Andrew Appel and Bob Sanders to Tackle Industry Disruption at CHPA’s Annual Executive Conference AEC 2016




Andrew Appel, President and Chief Executive Officer, IRI

Bob Sanders, Executive Vice President and Practice Leader,

Ryan Olohan, National Industry Director, Healthcare,
Google, Inc.



In a business session titled “Achieve Disruptive Growth” at the
CHPA’s Annual Executive Conference, IRI’s Andrew Appel and Bob
Sanders will discuss how to achieve disruptive growth, alongside
Google’s Ryan Olohan. Attendees will gain insight into the
over-the-counter (OTC) industry’s performance in 2015 and how to
leverage opportunities in advertising, media and technology for
maximum industry disruption.

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The way that consumers buy products is changing fundamentally. A
host of forces is driving this revolution, including massive changes
in media, greater consumer expectations and demands, an explosion of
big data and analytics, and a shift from push communication to pull.
In order to achieve disruptive growth, companies must embrace these
changes and focus on great products, great marketing stories and
using data for real-time, measurable, personalized interactions with
consumers. To surpass competition and achieve growth, executives
must disrupt traditional business models and will be inspired and
guided to do so by the enthusiasm, innovation and expertise of the
three speakers in this session.


Tuesday, March 15, 2016, 10:15 a.m. ET



AEC 2016, CHPA’s Annual Executive Conference: Disruption
Turnberry Isle Miami
19999 W. Country Club Dr.
Aventura, FL 33180


About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at


IRI Contact:
Shelley Hughes, +1 312.474.3675