IRI’s Andrew Appel to Discuss the Future of Advertising at 2015 Financial Times Future of Marketing Summit

–(BUSINESS WIRE)–IRI:

WHO:

 

Andrew Appel, President & CEO, IRI

 

WHAT:

IRI’s Andrew Appel will present the luncheon keynote address
during the 2015 Financial Times Future of Marketing Summit, which
brings together the most forward-thinking marketers, innovators
and entrepreneurs to discuss the evolving marketing landscape. In
his address “Driving Growth Through Big Data: The Future of
Advertising,”
Appel will discuss how IRI and its customers are
leveraging the world’s largest integrated repository of Big Data
powered by prescriptive analytics and cloud-based technologies to
reinvent customer connectivity for dramatically improved sales and
return on marketing investment.

 

WHY:

We’re amidst a frenetic “consumer revolution” where consumers are
dictating how companies reach them and cater to their needs. Brands
are struggling to maintain as well to capture new market share and
connect with consumers in a far more personalized ways than ever
before. To prosper, bleeding-edge marketers are fundamentally
rethinking the way they plan, target, activate and optimize their
marketing campaigns using Big Data from thousands of different
sources like media, social, weather, purchase, and loyalty to
ultimately drive sales impact and grow their businesses.
 

WHEN:

Wednesday, Sept. 16, 2015, 1:20 p.m. EDT

 

WHERE:

10 on the Park
Columbus Room – 10th Floor
60 Columbus Circle
New York, NY 10019
 

:

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Oracle Data Cloud, The Boston Consulting
Group
, comScoreDatalogix (an Oracle
company), Experian, GuestMetrics, GfK, Intage,
IpsosKantarMaxPoint, Millward
Brown Digital
RentrakSPINSUnivision and
others.

About IRI

IRI is a leader in delivering powerful market, consumer and media
exposure information, predictive analytics and the foresight that leads
to action. We go beyond the data to ignite extraordinary growth for our
clients in the CPG, retail and over-the-counter health care industries
by pinpointing what matters and illuminating how it can impact their
businesses. Move your business forward at www.iriworldwide.com.

Contacts

IRI Contact:
Shelley Hughes
Email: Shelley.Hughes@IRIworldwide.com
Phone:
+1 312.474.3675