It’s “Game On!” with Nintendo Treats at Yogurtland Stores This Summer

Nintendo-Inspired Flavors and Beloved Characters Spread Delicious
Fun Across U.S.

REDMOND, Wash.–(BUSINESS WIRE)–After delighting fans for years with colorful visuals, memorable music
themes and the familiar feel of iconic controllers, Nintendo is tackling
a new sense: taste! Nintendo is partnering with popular frozen yogurt
chain Yogurtland
this summer to take families on a flavor-filled adventure that is sure
to surprise and delight more than just their taste buds. When stepping
into select Yogurtland locations between July 1 and Sept. 8, visitors
craving the sweet and refreshing taste of frozen yogurt will be met with
the sweet and refreshing faces of some of Nintendo’s most recognizable
superstars. Classic characters like Mario, Luigi, Princess Peach, Yoshi
and Bowser that star in popular Nintendo
3DS
games like Mario
Kart 7
and New
Super Mario Bros. 2
will adorn the walls, cups and collectible
biodegradable spoons that can only be found at the self-serve store.
Visitors can even power-up their palates with Nintendo-inspired flavors
like Mario’s Chocolate Gelato, Luigi’s White Chocolate Pistachio and
Toad’s Rocky Road that are as delicious as they sound.


“Like Nintendo, Yogurtland offers a one-of-a-kind experience,
high-quality products and a universal appeal for people of all ages,”
said Scott Moffitt, Nintendo of America’s Executive Vice President of
Sales & Marketing. “By bringing Nintendo characters to Yogurtland shops,
we’re making the summer more fun for everyone.”

This Yogurtland partnership continues Nintendo’s plan to expand its
brand beyond its classic video games and systems to reach audiences in
new ways. This new relationship with Yogurtland offers families the
chance to partake in a refreshing summer activity while surrounding
themselves with characters featured in some of the most popular games on
Nintendo 3DS. Nintendo 3DS and the kid-friendly Nintendo
2DS
are the ideal hand-held systems to take on every family
adventure this summer. They are great for long trips, relaxing by the
pool or even the occasional jaunt to the local Yogurtland store. In
fact, Nintendo encourages people to take their portable systems with
them when visiting Yogurtland so they can play the hottest games while
they enjoy their cool treats.

“This summer’s flavor-filled adventure at Yogurtland is all about family
moments – creating and remembering them,” said Yogurtland CEO and
founder Phillip Chang. “This exciting promotion brings together multiple
generations of frozen yogurt and video game fans to inspire summer fun.”

To expand the fun experience outside of the store, Yogurtland is also
hosting a sweepstakes that offers the best treats summer has to offer.
By visiting https://www.yogurt-land.com/,
fans of Nintendo, Yogurtland and winning cool prizes can enter for a
chance to win a Wii
U
system and one year of free frozen yogurt. All participants have
to do is visit the website starting on July 1 and follow the simple
steps to enter. One grand prize package will be rewarded every week
during the 10-week promotion. By entering the sweepstakes, you are also
eligible for instant giveaways, including unlimited frozen yogurt cups,
Wii U and Nintendo 3DS games, as well as shiny new Nintendo 3DS systems
that come with one game.

Founded in 2006 in Fullerton, California, Yogurtland has more than 300
locations in 19 states, with additional stores opening in the next six
months. Continually evolving the popular frozen yogurt trend, Yogurtland
has built a growing business by redefining dessert and delivering the
ultimate self-serve culinary experience using the highest quality
ingredients and flavors. Each location offers 16 constantly rotating and
unique flavors of frozen yogurt to choose from, as well as more than 35
different types of toppings like sauces, fresh fruits and a variety of
snacks for visitors to add to their frozen yogurt creations.

To visit Nintendo’s site for kids and families and to learn more about
Nintendo’s games, characters and systems, visit https://play.nintendo.com/.
For more information about Yogurtland, visit https://www.yogurt-land.com/.

Remember that Nintendo 3DS features parental controls that let adults
manage the content their children can access. For more information about
this and other features, visit http://www.nintendo.com/3ds.

YOGURTLAND PRESENTS: SUPER MARIO™ SUPER STAR SWEEPSTAKES: NO PURCHASE
NECESSARY. A PURCHASE DOES NOT IMPROVE THE ODDS OF WINNING. This is a
series of 10 individual sweepstakes which start on July 1, 2016. Open
only to legal residents of the United States, excluding residents of
states where restricted or prohibited by law 13+. Eligible minors must
obtain their parents or legal guardian’s permission prior to
participating. Redeemable only in the US. Entries must be received by
11:59 PM EDT on July 10, 2016, July 17, 2016, July 24, 2016, July 31,
2016, August 7, 2016, August 14, 2016, August 21, 2016, August 28, 2016,
September 4, 2016 and September 8, 2016. Reveal Prizes must be redeemed
at participating Yogurtland locations by 11:59 PM EDT on October 11,
2016. For Official Rules, free method of entry, prize descriptions, odds
disclosure, and complete details, visit www.yogurt-land.com.
Your participation is subject to the Sponsor’s Privacy Policy, http://www.yogurt-land.com/privacy/.
Sponsor: Yogurtland, 17801 Cartwright Road, Irvine, CA 92614.

© 2016 Yogurtland Franchising, Inc. All rights reserved.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.4 billion video games and more than 693 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at http://www.nintendo.com.

The Yogurtland Difference: Separating Yogurtland from competitors
is the company’s team of flavorologists who develop the proprietary
recipes for the brand’s more than 250 different and customized flavors
that are produced in the company’s own dairy plant in Paramount, Calif.
Whether traditional or exotic, each flavor uses real ingredients sourced
from their original locations. By controlling the entire frozen
yogurt-making process, Yogurtland has raised the standards for flavors
and quality to new heights much to the delight of millions of fans.

All of Yogurtland’s flavors meet the National Yogurt Association
Criteria for “live and active culture frozen yogurt” and are produced in
a kosher-certified facility. Yogurtland features non-fat and low-fat
yogurt flavors as well as non-dairy and no sugar added choices while
using milk that does not contain antibiotics or added hormones. As for
the sorbet, fruit flavors are fortified with Vitamin C for an extra
boost.

Connect with Yogurtland on Facebook,
Twitter,
and
Instagram
, add us on Snapchat at @yogurtlandinc or visit us online
at Yogurt-land.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com,
a password-protected site. To obtain a login, please register on the
site.

Contacts

GOLIN
Kathryn Green, 415-318-4308
kgreen@golin.com
or
Gretchen
Higgins, 212-373-6014
ghiggins@golin.com