Lanai Collection Champions Style and Technology in New Santa Monica Pop-up Through Year-End

SoCal-Based Contemporary Menswear Brand Partners with Futuristic
Mobile Retailer to Bring a Unique Holiday Shopping Experience to Santa
Monica

SANTA MONICA, Calif.–(BUSINESS WIRE)–#LanaiCollection–Lanai Collection, a Santa Monica-based contemporary menswear lifestyle
brand, today announced that it will open the doors of the first fully
portable, pre-fabricated retail pop-up store powered by WithMe, located
at 395 Santa Monica Place, Suite 120, Santa Monica in Santa Monica
Place, directly across from the famous Third Street Promenade. The two
story state-of-the-art shop boasts Lanai Collection’s chic Fall line
surrounded by the latest in retail technology. The store is open Monday
through Saturday from 10:00 a.m. to 9:00 p.m. and Sunday from 11:00 a.m.
to 8:00 p.m. through January 3rd 2017.


The shop’s interior is powered by WithMe, a plug-and-play retail
solution for emerging brands. Together, the two brands evoke the beauty
and luxury of the utopian Hawaiian island of Lanai and the savvy
technology-driven future of retail. The store has highly personalized,
online and offline shopping experiences feuled by interactive tags,
responsive display tables, directional audio, and more. Lanai Collection
provides shoppers with a myriad of style choices that allow them to move
seamlessly and comfortably between work, play, and adventure.

Key items in the Holiday collection that will be featured in the pop-up
space are the signature cashmere crewneck sweater ($375), marbled jersey
basics (starting at $90), and the coveted sueded cotton basics (starting
at $50). Items from Lanai’s partner brand Enrou, a luxury home goods and
gift retailer, will also be featured, including luxury jewelry and
accessories as well as official merchandise from America’s Cup.

“We are thrilled to have curated a unique Holiday shopping experience in
the heart of Santa Monica, together with our partners With Me and Enrou,
that elevates how people shop in the modern age,” said Jacki
Chiuchiarelli, Chief Creative Officer of Lanai Collection. “Lanai’s
city-to-seaside lifestyle philosophy has never before been so
harmoniously realized.”

Lanai Collection will offer a number of premiere community events to
celebrate the pop-up, beginning with the LANAIcon Influencer Cocktail
event on November 29th from 6:30 p.m. to 8:30 p.m. at TIME,
hosted by Nikita Khan of NKHerLifestyle and Lanai Collection brand
ambassador Tommy Haas. The party will feature Los Angeles’ most stylish
and social fashion and entertainment professionals. Complimentary drinks
and hors d’oeuvres will be provided, in addition to store-wide discounts.

About Lanai Collection
Lanai
Collection is a contemporary menswear lifestyle brand inspired by the
island of Lanai and founded by David Ellison in 2014. Conceptually,
it re-imagines sustainable style that never reveals its age. It stands
as a testament to the 1.5 million-year-old island and the essence of its
unyielding, timeless allure. The finely-brushed fabrics, marled yarns
and quiet colors are derived from the landscape, creating a livable
luxury product that beckons consumers to trade in their tie and take
their everyday from city to seaside. www.lanaicollection.com

About WithMe
WithMe designs,
builds and leases short-term omni-channel retail stores for brands and
retailers across the world. We’ve partnered with some of the top global
mall operators to offer our customers premium real estate locations that
were once inaccessible to most. Leases average 90 days and include a
complete technology-driven store solution featuring; location,
storefront, fixtures, POS, signage, support, staffing, insurance, and
promotion. www.with.me

About Enrou
Enrou is a
marketplace of meaningful products crafted for you and your home. Every
purchase empowers artisans around the world. www.enrou.co

Contacts

Lanai Collection
Robert Vance
info@lanaicollection.com