LaQuan Smith Partners with BigCommerce to Deliver New Collection to Consumers Instantly at New York Fashion Week

Luxury fashion designer debuts Fall/Winter 2016 collection, while
providing instant access to consumers everywhere via online store

NEW YORK–(BUSINESS WIRE)–Fashion designer LaQuan Smith
partnered with BigCommerce to
launch his new collection at New York Fashion Week, successfully setting
a new industry standard for delivering runway looks to consumers in real
time. LaQuan Smith showed his Fall/Winter 2016 collection on February 14
with models showcasing his redesigned online store on tablets, allowing
show attendees, buyers and consumers everywhere to purchase his new line
as soon as it was unveiled to fashion’s elite.


“This Fashion Week, I wanted to do something a little more daring. I
wanted to challenge the status quo for how and when consumers are able
to purchase designs,” said LaQuan Smith. “BigCommerce helped me build an
online store that’s truly an extension of my brand, with a modern,
simple aesthetic that highlights the clothes in the most beautiful way.
Now, anyone is able to purchase my new collection the moment they fall
in love with the designs.”

Fashion show attendees reacted positively to the ability to buy in
real-time, and noted that soon all designers will likely launch
shoppable shows. Customers who purchase items from Smith’s new online store
will be able to wear the new collection in a matter of just two weeks.
LaQuan Smith is one of the first brands to launch an online store based
on BigCommerce’s new themes, which enable brands to share their story
through advanced product merchandising, an enhanced customer experience
and the latest design features and capabilities.

“Today’s shoppers have high expectations, sophisticated tastes and
gravitate toward dynamic, real-time shopping experiences that weave the
digital and physical worlds together,” said Tim Schulz, Chief Product
Officer at BigCommerce. “By building an online store that’s truly
representative of his brand and latest collection, LaQuan Smith is able
to connect with his customers at a deeper and richer level and leave a
lasting impression of his brand on this generation of shoppers.”

The BigCommerce store that LaQuan Smith launched in tandem with his new
Fall/Winter 2016 collection brought together his two existing websites,
creating a more streamlined experience for his customers that echo his
signature style. Smith selected one of BigCommerce’s new themes, along
with custom development from leading design agency Pixel
Union
, to design a storefront that embodies high fashion. The new
store uses clean lines that draw attention to the collection, with
multiple views and closeups to best showcase each signature design.

“To create a truly unique experience for his new collection, our team
worked closely with LaQuan Smith to bring his collection alive in his
online store,” said Ben Moore, CEO at Pixel Union. “Strong, consistent
branding is a must in the fashion industry, so we focused on staying
true to LaQuan Smith’s vision, creating an experience online that’s as
close to what you’d get in person as possible. Our goal was to make it
seamless, and I think we did just that.”

LaQuan Smith also launched a larger partnership with BigCommerce,
serving as a brand ambassador for the company’s new line of
design-centric themes that help retailers grow their business. To learn
more about BigCommerce’s partnership with LaQuan Smith, visit BigCommerce.com/success-its-an-art.

About BigCommerce

BigCommerce is the leading ecommerce platform for fast-growing and
mid-market brands. According to analysis conducted by market research
firm Ipsos, online stores built on BigCommerce grow approximately twice
as fast as the ecommerce industry average. BigCommerce’s cloud-based
platform enables merchants such as Dorco, Duck Commander, Martha Stewart
and Travelpro to cost-effectively grow their businesses with more
traffic, higher conversion and superior performance. BigCommerce
supports clients from its headquarters in Austin, Texas, and offices in
San Francisco and Sydney. For more information, visit BigCommerce.com.

About LaQuan Smith

LAQUAN SMITH is a luxury ready-to-wear brand established in 2010 by
LaQuan Smith exclusively produced in New York City. The womenswear brand
offers an array of styles for everyday women looking for signature
dresses, chic separates, sleek styles and more. The company is popular
for designing styles with ornate lace, polished bling, feminine tea
lengths, sheer patterns, sexy textures, tailored separates and powerful
shapes. Smith has also created custom styles and dressed many
celebrities such as Beyonce, Rihanna, Alexa Chung, Hannah Bronfman, Lady
Gaga, Kim Kardashian, Ciara, Nicki Minaj, Dakota Fanning and Tyra Banks.
For more information, visit www.laquansmith.com
or join the conversation with #LAQUANSMITH.

Contacts

For BigCommerce:
Liz Kelley, 214-549-2862
liz.kelley@BigCommerce.com
or
For
LaQuan Smith:
Erica Hicks, 646-669-7187
EHICKS@prvein.com