Launch of the “Tokyo Good Manners Project”

Improving manners and introducing good things about Tokyo

TOKYO–(BUSINESS WIRE)–The Tokyo Good Manners Project (TGMP) is a general corporate judicial
person that was established in September 2016 to promote a project that
seeks to improve manners in new ways within the cosmopolitan metropolis,

With the objective of making Tokyo a more appealing city, TGMP seeks to
pursue activities on a permanent basis that provide a new approach for
improving the manners of Tokyo residents and tourists.

The notion of improving manners in a city brings to mind public manner
awareness campaigns that are conducted in cities around the world and
focused on objectives such as getting people to not litter and to follow
transportation rules. However, this project is not an effort focused on
educating people about manners. This is because the quality of manners
in Tokyo is held in high regard by the rest of the world.

According to the results of a survey by TGMP on “images of Tokyo,”
almost 70% (64.9%) of foreigners answered that “People have good
manners.” However, the corresponding figure among Tokyo residents was
only less than 30% (24.6%), which indicates a large perception gap
between foreigners and the residents of Tokyo. We see this as a sign
that Tokyo residents have an extremely low opinion of themselves.

TGMP is featuring “TOKYO GOOD,” a concept that seeks to display what is
good about Tokyo so that each and every resident of Tokyo takes pride in
their good manners and visitors to Tokyo from all over the world can
enjoy good manners as a form of culture. Under the banner of this
concept, TGMP is taking action in various ways.

TOKYO GOOD MUSEUM is an action that embodies this concept. This activity
makes use of Tokyo as an art museum without form, visualizing the good
manners found in people, objects, and actions as pieces for display that
will be disseminated to the public.

The editorial staff of the TOKYO GOOD MUSEUM will engage in two
initiatives to demonstrate to the world its work via the framework of
the museum. One will be “manner curation,” which culls the content of
TOKYO GOOD that either already exists in Tokyo or can be spotlighted
through recommendations and posts from Tokyo residents and inbound
tourists. The other is “manner creation” that seeks to generate ideas
for solving problems and envision what the concept of good manners can

Please expect great things from the Tokyo Good Manners Project as we
seek to reform the attitudes of Tokyo residents toward manners and
disseminate to the world TOKYO GOOD as a form of culture.


Tokyo Good Manners Project
5F San Marino Shiodome, 2-4-1
Higashi-Shinbashi, Minato-ku, Tokyo 105-0021
Tel. +81-3-6402-5551