LEGOLAND® Discovery Center Philadelphia Breaks Ground at Plymouth Meeting Mall

–Annual passes to the ultimate indoor LEGO® playground are on sale at a
discounted rate–

PHILADELPHIA–(BUSINESS WIRE)–LEGOLAND® Discovery Center, the ultimate indoor LEGO® playground,
started construction at its 33,000-square-foot Philadelphia location
inside Plymouth Meeting Mall. At a groundbreaking ceremony held today,
first-grade students from nearby Plymouth Elementary School were on hand
to dig their shovels into the pile of over 50,000 LEGO bricks spilled by
a Turner Construction dump truck to officially mark the start of
construction. Representatives from LEGOLAND Discovery Center announced
First to Play Annual Passes are on sale now and offer exclusive access
to Annual Pass weekend before the Discovery Center opens to the public,
anticipated in spring 2017. Representatives from LEGOLAND Discovery
Center were joined by PREIT, the Eastern Montgomery Chamber of Commerce,
Visit Philadelphia, the Montgomery County Board of Commissioners and
Plymouth Township Council for the ceremony.

“With the start of construction, families from across the Greater
Philadelphia region are one step closer to experiencing the ultimate
indoor LEGO playground,” said Michael Taylor, General Manager of
LEGOLAND Discovery Center Philadelphia. “The Discovery Center captures
the innate magic of LEGO and brings children’s imaginations to life
through playful learning. We anticipate LEGOLAND Discovery Center to be
among Philadelphia’s most popular attractions, and we are committed to
making the experience hassle-free, including convenient timed ticketing
and annual passes, which are available starting today.”

A limited number of First to Play Annual Passes are available for
purchase at a discounted rate of $54 (regularly priced $59) through
LEGOLAND Discovery Center Philadelphia’s official website. First to Play
Annual Pass holders will have exclusive access to Annual Pass weekend
before the Discovery Center opens to the public. Pass holders will
receive unlimited access for 12 months and benefits including café, LEGO
Shop and birthday party discounts.

Regular one-day tickets will be available for purchase in the near
future. LEGOLAND Discovery Center Philadelphia will include 10 LEGO Play
Zones, guaranteeing a new and exciting experience for each guest. The
Discovery Center will feature a first-of-its-kind LEGO-themed ride; a 4D
cinema; MINILAND, a miniature replica of landmarks in Philadelphia; and
thousands of LEGO bricks to build with in themed Play Zones.

“Exciting concepts like LEGOLAND Discovery Center are pushing the
boundaries that have historically defined the mall experience,” said Joe
Coradino, CEO of PREIT, the owner and operator of Plymouth Meeting Mall.
“As the social fabric of their communities, our malls are uniquely
positioned to offer quality family attractions that augment the shopping
experience and offer another reason to visit and enjoy the unique mix of
shopping, dining and destination entertainment options. We look forward
to welcoming hundreds of thousands of LEGOLAND Discovery Center visitors
each year.”

At today’s groundbreaking ceremony, LEGOLAND Discovery Center
Philadelphia also announced the opening of the MINILAND Vote, a
competition held via the Discovery Center’s Facebook page that allows
members of the public to nominate and vote for their favorite
Philadelphia landmarks they would like to see built and featured in
Philadelphia’s MINILAND. Voting
begins today
, Oct. 25, and winning landmarks will be announced on
Nov. 30.

Over the next six months, LEGOLAND Discovery Center will be building its
team which will include one Master Model Builder and a team of helpers
coined the “Creative Crew”. Follow LEGOLAND Discovery Center
Philadelphia on Twitter,
and Facebook
for the latest updates. For more information about LEGOLAND Discovery
Center and to purchase First to Play Annual Passes, visit


MERLIN ENTERTAINMENTS plc is the leading name in location-based family
entertainment. Europe’s No. 1 and the world’s second-largest visitor
attraction operator, Merlin now operates 111 attractions and 12
hotels/four holiday villages in 23 countries and across four continents.
The company aims to deliver memorable and rewarding experiences to its
almost 63 million visitors worldwide through its iconic global and local
brands, and the commitment and passion of its managers and 26,000
employees (peak season).

Merlin has 25 attractions and two hotels in North America – including
two stunning LEGOLAND Resorts – LEGOLAND Florida with its theme park,
water park and hotel; LEGOLAND California theme park with its water
park, SEA LIFE Aquarium and themed hotel; the Coca-Cola Orlando Eye;
Madame Tussauds celebrity wax attractions in New York, Washington, D.C.,
Las Vegas, Hollywood, Orlando and San Francisco; LEGOLAND Discovery
Centers in Chicago, Dallas/Fort Worth, Kansas City, Mo., Atlanta, Ga.,
Boston, Westchester, N.Y., and Toronto, Canada; The San Francisco
Dungeon; and SEA LIFE Aquariums in Phoenix, Ariz., Kansas City, Mo.,
Michigan and Dallas/Fort Worth; and the Mall of America in Minneapolis,
Orlando, Fla., and Charlotte-Concord, N.C. – underlining the company’s
position as the world’s biggest global aquarium operator. Visit
for more information.


PREIT (NYSE: PEI) is a publicly traded real estate investment trust
specializing in the ownership and management of differentiated shopping
malls. Headquartered in Philadelphia, Pa., the company owns and operates
over 25 million square feet of retail space in the eastern half of the
United States with concentration in the Mid-Atlantic region’s top MSAs.
Since 2012, the company has driven a transformation guided by an
emphasis on balance sheet strength, high-quality merchandising and
disciplined capital expenditures. Additional information is available at,
and on Twitter
or LinkedIn.


Brownstein Group on behalf of LEGOLAND Discovery Center and PREIT
Rauth, 267-238-4144