Let Them Drink Cake!

Jones Soda Celebrates 20th Birthday With
Launch of “Jones Birthday Cake Soda”

SEATTLE–(BUSINESS WIRE)–Jones Soda Co. (OTCQB: JSDA), a leading premium beverage company known
for its unique flavors and customer-designed packaging, today announces
the release of its Limited Edition Birthday Cake flavored beverage to
celebrate the company’s 20th birthday in 2016.

Along with the Limited Edition Birthday Cake flavored Jones Soda, the
year-long celebration will also include monthly “20th
Birthday Present” giveaways on the Jones Soda website along with several
birthday “party” events to be announced throughout the year.

Jones Soda Co. was established in 1996 and began distribution of its
premium soda throughout Canada and the United States that same year. For
the past 20 years, Jones Soda has become known for its bold, fun flavors
made with real pure cane sugar and ever changing labels featuring
consumer submitted photos. With its reputation for creating
envelope-pushing flavor innovations, it is only fitting to celebrate
Jones’ 20th birthday year with a new, unique and great
tasting flavor. And in keeping up with the company’s forward-looking
focus on the ever-evolving consumer preferences for slightly less sweet
soda, Birthday Cake Soda, along with the rest of the core Jones Cane
Sugar Soda lineup, will be introduced into the marketplace in 2016 with
at least 5% less sugar than current versions.

”The beverage industry is ever changing, and to be able to celebrate 20
years of business is a huge accomplishment,” stated Jennifer Cue, CEO,
Jones Soda. “ Throughout all these changes, Jones has kept up with
industry trends, while staying focused on our core consumer and their
want for a premium, crafted soda. We have a passionate fan base and an
equally passionate and qualified team here at Jones Soda Co. that are
equipped to take this brand and the company to the next level. This team
has to date only scratched the surface on what we can do and we are all
excited for not only this upcoming celebratory year, but also the next
20 years!”

Jones Birthday Cake Soda is perfect for any birthday occasion or simply
as a treat and will be available throughout 2016 at select Jones Soda
accounts, including regional outlets such as Fresh Thyme in the Midwest
and QuickTrips in Arizona, and nationally in Cost Plus World Market
starting in February. In addition, Jones Birthday Cake Soda will be
available online at JonesSoda.com as well as on www.myjones.com,
where you will be able to create your own customized Jones Birthday Cake
Soda, a perfect treat for birthday parties in 2016.

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA)
markets and distributes premium beverages under Jones® Soda, Jones
Zilch® and Jones Stripped™ brands and sells through its distribution
network in markets primarily across North America. A leader in the
premium soda category, Jones is known for its variety of flavors
featuring pure cane sugar as well as its innovative labeling technique
that incorporates always-changing photos sent in from its consumers.
Jones Soda is sold through traditional beverage retailers as well as
non-traditional retail outlets.

For more information, visit www.jonessoda.com
or www.myjones.com.


Jones Soda Co.
Andrew Baumann, 206-436-8711