Lincoln Elevates Lincoln Black Label Experience with New Fellow Barber Collaboration

  • Lincoln collaborates with upscale men’s salon Fellow Barber to offer
    young, aspirational professionals the same level of attention to
    detail in terms of grooming that the automaker builds into its Lincoln
    Black Label vehicles
  • Throughout April, current Lincoln Black Label customers can enjoy
    complimentary barber service at any Fellow Barber location in New York
    or San Francisco
  • Lincoln’s association with brands such as Fellow Barber and Tribeca
    Film Festival is a critical piece of its strategic efforts to reach a
    younger target customer

NEW YORK–(BUSINESS WIRE)–Today, The Lincoln Motor Company announces an exclusive collaboration
with Fellow Barber, a leading men’s grooming salon for young,
aspirational professionals. Throughout April, current Lincoln Black
Label customers can receive a complimentary grooming treatment at any of
five Fellow Barber locations in New York and San Francisco.

Lincoln Black Label redefines what it means to shop for, purchase and
own a luxury automobile.

“Lincoln Black Label not only provides the best level of materials in
specially curated design themes, but also offers a host of member
privileges,” said Andrew Frick, Lincoln director, sales and service
operations. “The Lincoln Black Label dealer network is designed to cater
to our clients on an individual level.”

Membership privileges include annual vehicle detailing, anytime
carwashes, and access to a curated list of restaurants where noted chefs
will provide an at-your-service dining experience.

Fellow Barber upscale grooming shops are similarly devoted to offering
their clients a high-quality, personal and authentic luxury experience.

“Lincoln’s brand philosophy is a natural fit with Fellow Barber’s
passion for executing the details and delivering a high-quality
experience,” said Sam Buffa, Fellow Barber founder. “Lincoln Black Label
strongly resonates with the Fellow Barber customer. Each interior design
treatment presents the vehicle in a unique and authentic way – much like
the way we style our clients to express who they are. We are excited to
take part in Lincoln Black Label membership privileges and welcome
customers to our salons.”

Attracting younger, aspirational buyers

Over the past three years, Lincoln has introduced an all-new product
portfolio and supported brands and events that appeal to a younger
target customer. In addition to Fellow Barber, other collaborations

  • Lincoln Re-imagine!, a $1.2 million project that funds art, design and
    thought leadership collaborations to explore unique concepts in film,
    theater and architecture
  • Lincoln Hello, Again campaign, which seeks to take something that
    tends to get overlooked and create something new, fresh and usable
    from it. In the Burrows Street Park project, Lincoln worked with
    Architecture for Humanity to turn an empty lot into a pocket park in
    San Francisco’s Portola District
  • 2016 is the third year Lincoln is teaming up with Tribeca Film
    Festival as part of its ongoing support for the arts

Lincoln Black Label is helping to attract new, affluent luxury customers
to the brand. It is available on new Lincoln vehicles including the
recently revealed 2017 Lincoln MKZ and all-new 2017 Lincoln Continental
that will go on sale later this year.

About The Lincoln Motor Company

The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information about
The Lincoln Motor Company, please visit
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About Fellow Barber

Since first opening on Manhattan’s Lower East Side in 2006, Fellow
Barber founder Sam Buffa and his team of expertly trained barbers offer
an edited menu of high quality, hassle-free grooming services, including
straight-razor shaves and haircuts. Often credited with the barbershop
renaissance in New York, the team, with both styling and barber
backgrounds, has trained some of the best talent from New York to San
Francisco. The collective of traditional brick and mortar
barbershops along with a comprehensive e-commerce site are a one-stop
destination for men’s apothecary products, tools and accessories while
maintaining its mission to provide a service-focused, contemporary


The Lincoln Motor Company
Stéphane Cesareo