Looker Democratizes Census Voting Data

Looker decodes 20 years of public voting data from the U.S. Census
Bureau for the world to see

SANTA CRUZ, Calif.–(BUSINESS WIRE)–#BI–In the 2012 presidential election, more than 70% of eligible black women
voted, representing the highest rate of any major American demographic
group and the culmination of a trend of rising voting rates among black
women that dates back to 1994.

This is just one of hundreds of hidden trends that Looker,
the data platform company, and Google
have found in voting data from the Census Bureau that until
now couldn’t be explored freely because of the difficulties of accessing
data of this size and complexity.

Looker, the company powering hundreds of data-driven businesses, has
once again teamed up with Google
Cloud Platform
to bring another U.S. public dataset into the hands
of anyone who wants to explore it. Starting today, anyone can access censuslooker.com
and discover fascinating insights from the last 20 years of U.S. Census
Data unlocked by Looker.

“It’s easy to download public datasets, but just being able to access
the data isn’t enough. Everyone should be able to explore and make sense
of these immensely valuable resources without years of training or
expensive software,” said Daniel Mintz, Chief Data Evangelist at Looker.
“With the help of Google Cloud Platform we were able to use Looker to
make 20 years of rich voting data explorable to anyone.”

This dataset can be sliced millions of ways to uncover trends that have
changed the social and cultural makeup of America. In this election
year, this data is especially valuable for understanding who votes, who
doesn’t, and how that’s changed over the last two decades.

More Than Voting Data…

In addition to voting data, the Current Population Survey data that
Looker makes available uncovered patterns and trends from the last 20
years associated with income, occupation, age, race, citizenship,
education, housing, residency, military service and many more. Did you
know that there are 5X as many full-time college students as part-time
college students? Did you know that U.S. Veterans are most likely to
work in Public Administration or Retail after they serve? Did you know
that a higher percentage of Americans are finishing high school than 20
years ago? Did you know almost twice as many Americans are graduating
college today than 20 years ago? These are just few of the thousands of
nuggets that have been uncovered by exploring this dataset.

Want to Know More? Ask Looker Anything!

Join us on July 28 at 10:00am PT/1:00pm ET for a Reddit AMA hosted by
Daniel Mintz. Anyone can ask Daniel a question about the Census data and
he will find answers for you live.


  • Read more details about Looker “Unlocking
    Public Data”
  • Learn more about the Public
    Data Repository
    from Looker and Google Cloud Platform
  • Go to censuslooker.com
    and share our findings on Twitter and Facebook. #DemocratizeData
  • Connect with us on LinkedIn,
    and YouTube

About Looker

Looker brings data-driven decision-making to every level of an
enterprise with a data platform that creates a single source of truth so
every business team can easily ask and answer their own questions. The
company is powering data-driven cultures at nearly 600 industry-leading companies
such as Yahoo!, Gilt, Warby Parker, and Sony. The company is
headquartered in Santa Cruz, California, with offices in San Francisco,
New York City, and London. Investors include Kleiner Perkins Caufield &
Byers, Meritech Capital Partners, Redpoint Ventures, First Round
Capital, Sapphire Ventures, and PivotNorth. For more information, follow
us on Twitter,
and Facebook
or visit looker.com.


Brian Ziel, 831-234-2106