lululemon Announces Organizational Changes to Elevate Design and Innovation

Lee Holman Appointed as Company’s Creative Director

VANCOUVER, British Columbia–(BUSINESS WIRE)–lululemon athletica inc. (NASDAQ:LULU) today announced strategic changes
to its organizational structure that further elevate and reinforce the
Company’s design and innovation-driven brand focus.

Lee Holman, formerly Senior Vice President, Women’s, has been appointed
as lululemon’s Executive Vice President, Creative Director, effective
immediately. In this new role, Mr. Holman will oversee both Men’s and
Women’s product design and will report directly to lululemon’s CEO,
Laurent Potdevin.

“Standing out requires a fierce commitment to constant innovation in
functional performance. Our unwavering dedication to a singular design
vision and craftsmanship has made us the global market leader in the
category we’ve created and continue to define,” said lululemon’s CEO,
Laurent Potdevin. “Changes to the organizational structure, including
the new role of Creative Director, are critical to executing upon our
10-year vision,” added Mr. Potdevin.

As a result of these changes, lululemon has eliminated the role of Chief
Product Officer. Tara Poseley, who joined the Company in October 2013 as
Chief Product Officer, will be leaving the Company after a transition
period. “We greatly appreciate Tara’s contributions, including the
build-out of strong product, innovation, and merchandising teams, and we
wish her continued success in the future,” said Mr. Potdevin.

The establishment of a Creative Director position will further unify
Men’s and Women’s design under a singular creative vision, strengthening
the design ethos of the brand. Mr. Holman joined lululemon in 2014 with
20 years of design and leadership experience, including senior positions
at Nike, where he served as Creative Director of Nike Sportswear and
most recently as Vice President of Global Apparel, Innovation and
Equipment Design Men’s & Women’s. Prior to Nike, Lee was Creative
Director for high profile brands such as Burberry, and spent several
years at Abercrombie & Fitch, Levi Strauss & Co, and Paul Smith. Mr.
Holman obtained his MA Fashion Design from Central Saint Martins. Felix
del Toro, Senior Vice President & General Manager, Men’s, will continue
to oversee the Men’s business and will report to Mr. Holman.

Dr. Tom Waller has been promoted to Senior Vice President, Whitespace™
reporting directly to CEO Laurent Potdevin, further reinforcing product
R&D and innovation as the core pillar and growth driver for lululemon.
Whitespace, lululemon’s team of scientists and engineers, will continue
to drive long-term innovation. Prior to joining lululemon in 2012, Dr.
Waller was Head of Aqualab at Speedo International. As Director of R&D
at Progressive Sports Technologies, he provided strategic consultancy to
global brands, as well as federation and elite athletes.

Stuart Haselden, Chief Financial Officer, will assume broader
operational responsibilities adding Executive Vice President, Operations
to his title. As operational excellence continues to be a key priority,
lululemon has begun a search for a newly created position of Chief
Supply Chain Officer reporting into Haselden, who will be responsible
for continuing to optimize the company’s scalable, global supply chain
across multiple categories.

About lululemon athletica inc.

lululemon athletica (NASDAQ:LULU) is a yoga-inspired athletic apparel
company that creates components for people to live long, healthy and fun
lives. By producing products that help keep people active and stress
free, lululemon believes that the world will be a better place. Setting
the bar in technical fabrics and functional designs, lululemon works
with yogis and athletes in local communities for continuous research and
product feedback. For more information, visit


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