Lumina Media™ Appoints Vice President of Content, Joyce Bautista Ferrari

Leading company’s editorial strategy and voice of iconic content
for passionate audiences of enthusiasts

IRVINE, Calif.–(BUSINESS WIRE)–Lumina Media™, a leading media company that connects brands with
passionate audiences of enthusiasts by providing iconic content across
all platforms, today announced that it has appointed Joyce Bautista
Ferrari as the company’s new vice president of content.

In the new role, Bautista Ferrari will be responsible for leading the
company’s content strategy, design and editorial teams and overall voice
for all its publications.

Bautista Ferrari joins the team with more than 20 years of experience
with both iconic publishing powerhouses and digital media start-ups.
Most recently, she served as the executive editorial director for Say
Media where she was responsible for the editorial strategy of its eight
digital publications spanning 46 million page views per month. During
her time at Say, Bautista Ferrari also led audience development and
social media strategy and increased audience engagement by about 30
percent.

“We are thrilled to have Joyce join the team,” said Lumina Media chief
executive officer, Keith Walter. “Her breadth of experience and deep
knowledge of building brands and creating engaging content will be
extremely valuable as we grow our portfolio. We look forward to her
ongoing contributions in helping take our products and brands to the
next level.”

Lumina Media has one simple objective – connect passionate and
enthusiastic audiences to top consumer brands and companies across all
mediums and platforms. Lumina’s name and brand underscore the company’s
proven market expertise, innovative spirit and its ability to deliver
audiences that are engaged and connected. With extensive reach and
experience, the company’s media engages, informs and inspires, while its
platforms ensure the right media is delivered whenever, however and
wherever audiences want it.

Bautista Ferrari also served as director of editorial development and
operations for Condé Nast Traveler, where she served as a member
of the editorial rebranding team, and as executive managing editor for Brides
magazine, where she helped develop editorial strategy and spearheaded
editorial participation in multi-million dollar licensing programs and
events. Joyce was also the home editor for Real Simple
magazine.

Bautista Ferrari earned a Bachelor of Arts degree in Journalism from
Washington and Lee University.

About Lumina Media

Lumina Media is a leading media company that connects brands with
passionate audiences of enthusiasts by providing iconic content across
all platforms. With extensive reach and experience, the company’s media
engages, informs and inspires, while its platforms ensure the right
media is delivered whenever, however and wherever audiences want it.
Founded in 2013, Lumina Media is headquartered in Irvine, Calif. For
more information, visit www.luminamedia.com.

Contacts

Lumina Media
Cameron Triebwasser, 949-855-8822 ext.3345
ctriebwasser@luminamedia.com