LUNA Champions Female Filmmakers, Emphasizing Support for Women’s
Equality and Fair Representation
EMERYVILLE, Calif.–(BUSINESS WIRE)–LUNA®,
creators of the first nutrition bar for women and LUNAFEST®,
an annual film festival and fundraiser that has championed female
filmmakers for more than 16 years, is honored to announce its support
and financial backing of Sundance Institute’s 2017
Women at Sundance Fellows. Through this fund, the Women at Sundance
Grant, each of the six fellows will receive a $10,000 artist endowment
to help support and hone their craft, seek new and exciting
opportunities, and navigate the changing media landscape. These fellows
make up a diverse group of filmmakers poised to take the next important
step in their work. The grant supports them as they strive to forge
sustainable careers in a highly competitive and male-dominated
environment. LUNA is thrilled to recognize this year’s fellows:
Cecilia Aldarondo, Mechanicville, New York – Director, Memories of
a Penitent Heart, premiered at 2016 Tribeca Film Festival.
Janicza Bravo, Los Angeles, California – Director/Writer, Gregory
Goes Boom, 2014 Sundance Film Festival Grand Jury Prize Winner,
Best Narrative Short. Lemon, Bravo’s first feature film, will
premiere at the 2017 Sundance Film Festival.
Laurens Grant, Los Angeles, California – Director, Stay Woke: The
Black Lives Matter Movement, premiered on BET and was nominated
for a 2017 NAACP Image Award. Producer, Black Panthers: Vanguard of
the Revolution, premiered at the 2015 Sundance Film Festival.
Currently, Grant is a producer on CNN’s series The Nineties.
Rebecca Green, Plymouth, Michigan – Producer, I’ll See You in My
Dreams, premiered at the 2015 Sundance Film Festival. Producer, It
Follows, premiered at the 2014 Cannes Film Festival.
Elyse Steinberg, Brooklyn, New York – Co-Director, Weiner, 2016
Sundance Film Festival, U.S. Documentary Grand Jury Prize Winner.
Shortlisted for the Academy Award® for Best Documentary.
Elizabeth Wood, New York, New York – Director/Writer, White Girl,
premiered at the 2016 Sundance Film Festival.
“For today’s women, settling for less than fair pay, recognition and
opportunities simply isn’t an option. We are honored to support these
trailblazing filmmakers as they work to clear the path towards equal
representation; not just in film, but all sectors,” said Ritu Mathur,
LUNA brand director. “LUNA has always stood for more than just
nutritious food – it’s in our DNA to champion women, and we are thrilled
that our contribution will help these women break through in an industry
that is overwhelmingly dominated by men.”
In 2015, LUNA partnered with Stacy Smith, Ph.D., and her team at the USC
Annenberg School of Communication to commission a study (Gender
& Short Films: Emerging Female Filmmakers and the Barriers Surrounding
Their Careers) examining female filmmakers and the obstacles
they face working in the film industry. Of women who had never made a
feature film, 58 percent reported financial obstacles to creating
longer-form content. This finding, among others, spurred LUNA’s deeper
partnership with Sundance Institute and the first-ever grants.
Additional notable findings reveal that:
- Females fill just under one-third of the directing pipeline.
There has been no change in the percentage of female short film
directors over time.
Women experienced difficulty generating finance or interest in films
about females or individuals from underrepresented groups, in
stereotypically feminine genres, or for female-oriented films.
“LUNA has never compromised when it comes to great tasting nutrition,
and we certainly don’t plan on compromising when it comes to empowering
women,” added Mathur.
LUNA will honor the fellows on Monday, Jan. 23, at the Women at Sundance
Leadership Dinner during the 2017 Sundance Film Festival.
In 1999, LUNA created the first nutrition bar for women. LUNA has been
championing women with programs and initiatives that empower and inspire
in areas where they have historically been underrepresented. LUNA Bars
are non-GMO and are a delicious way for women to get the nutrition they
need and the taste they want so they never have to settle. LUNA Bars are
available in 21 different flavors across the LUNA® Protein, LUNA® 5g and
LUNA Bar portfolio. The bars can be found at a variety of natural,
specialty, and traditional grocers, as well as online at www.clifbar.com/luna.
Clif Bar & Company
Meaghan Praznik, 510-596-6592