Luxury and Wellness Redefine the Future of Fashion, Says Euromonitor

LONDON–(BUSINESS WIRE)–Global market research company Euromonitor International presented new
research at the press briefing ‘What’s next for athleisure and how
luxury is stepping it up.’ According to Euromonitor analysts, the growth
in global wealth is underwriting luxury lifestyle and wellness trends,
as consumer interest veers towards experiences rather than personal
luxury goods.

Fflur Roberts, head of luxury goods at Euromonitor International
comments, “The more global wealth grows, the more people will look for
experiences. It’s very much about status as they want to show they care
about their bodies and self-preservation, which is why more people are
health conscious about what they do, eat and wear.”

The growth in athleisure is not only influencing the luxury goods
industry but also the jeans category as yoga and jogging bottoms have
gained consumer appeal, becoming versatile “must have” items in many
wardrobes globally. According to Euromonitor International, the global
jeans market has seen a slow growth over the last few years. Magdalena
Kondej, head of apparel and footwear at Euromonitor International
comments, “To fight back, the jeans industry is now looking at ways of
turning the athleisure trend into its own opportunity, as brands design
denim for men and women with new stretch fibres and fabrics with more
effective sweat management to make them feel like jogging bottoms.” The
new innovations in more comfortable textures has helped jeans see a
global increase of almost 4 percent in 2016.

“Athleisure is still going strong and will begin to evolve into a more
sophisticated trend, impacting multiple categories and industries,” says
Bernadette Kissane, apparel and footwear analyst at Euromonitor
International. “Previously sportswear has been used as a fashion
statement, and going forward the boundaries between these two industries
will continue to blur as athleisure leads to an entirely new way of

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