Macy’s Celebrates Lunar New Year 2016

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The “Year of the Monkey” swings onto the calendar on February 8

NEW YORK–(BUSINESS WIRE)–This month, Macy’s will honor the “Year of the Monkey” with celebrations
taking place across the country that will proclaim a fresh start for
this Lunar New Year. Through a variety of channels including artistic
performances, fashion, in-store visuals and cuisine presentations at
select stores nationwide, the uniqueness of Asian culture will be on
prominent display for visitors to admire while they shop.


“As a retailer dedicated to celebrating the diverse cultures and
backgrounds of both our customers and employees, Macy’s is thrilled to
honor the ‘Year of the Monkey’ in stores nationwide for Lunar New Year
2016,” said William Hawthorne, senior vice president of Diversity
Strategies, Macy’s, Inc. “As part of our annual celebration of Asian
culture, select stores will honor the ‘Year of the Monkey’ with themed
special events and specialized, limited-edition merchandise including
cosmetics, fragrances, handbags and fashion accessories. Each year, the
products and festivities have become bigger and better and I am so
excited for our customers to experience Lunar New Year 2016.”

Macy’s will present locally relevant merchandise to specific markets by
offering an amplified assortment of Lunar New Year-themed products.
Cosmetics and fragrances will have a much larger presence with specialty
products, packaging, samples, visuals and gifts with purchase. The color
palette makes a statement this year as a metallic partnering of gold and
red, and will be very pronounced among cosmetics packaging, fine and
fashion jewelry, handbags and intimate apparel. Fashion jewelry will
showcase a noticeable contribution as well with an exclusive kate spade
new york “Year of the Monkey” gold charm necklace and zodiac charms.
These hand-picked items, along with home goods including textiles,
bedding, Godiva® chocolates and housewares, will also be offering
products in the exclusive color palette.

In-store special events will take place beginning on Feb. 6 through Feb.
20 in select cities across the country. Guests will be treated to
family-friendly, Lunar New Year- themed activities ranging from Lion
Dance and live musical performances to fashion presentations and
authentic cuisine. In addition, with any $75 purchase during the event,
attendees will have the opportunity to receive a limited-edition “Year
of the Monkey” red and gold tote*.

Macy’s Lunar New Year festivities will also include localized
advertising, in-store poster signs and window displays, as well as
tourism outreach offering exclusive savings for travelers visiting from
China during the month of February.

Below are the dates and locations for Macy’s Lunar New Year
in-store celebrations:

Macy’s Southcenter – Tukwila, WA – Feb. 6
Macy’s Herald
Square – New York City – Feb. 11

Macy’s South Coast Plaza –
Costa Mesa, CA – Feb. 13

Macy’s Santa Anita – Arcadia, CA –
Feb. 13

Macy’s Flushing – Queens, NY – Feb. 13
Macy’s
Union Square – San Francisco – Feb. 20

Macy’s Valley Fair –
Santa Clara, CA – Feb. 20

For a complete listing of specific event details, products and
additional information please visit www.macys.com/lunar.

*Make any purchase of $75 or more and receive a commemorative Year of
the Monkey tote bag. Qualifying purchase must be made during the event.
While supplies last. Event subject to change or cancellation.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 734
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California — are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $69 million each year to help make a difference in the lives
of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.

Contacts

Macy’s
Alyssa Bendetson, 646-429-7447
Alyssa.Bendetson@macys.com
or
Christine
Olver, 646-429-5713
Christine.Olver@macys.com