Macy’s Makes Every Girl Shine Bright This Prom Season

Through a partnership with Operation PROM, Macy’s is donating prom
dresses to girls in need

NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) is helping every girl reign supreme as the prom style
queen with a breathtaking assortment of dresses and accessories. With
styles that range from fairytale princess to Old Hollywood glamour to
cool girl edgy, Macy’s has all the latest trends to make girls stun on
the big night. By partnering with Operation PROM, Macy’s is helping to
ensure all girls look and feel special on prom night through the “Buy 1,
We’ll Donate 1” program. For each prom dress purchased on March 26,
Macy’s will donate a brand new dress* to Operation PROM to help girls in
need sparkle on prom night.

“Prom night is a night girls dream about,” said Stephanie Muehlhausen,
vice president/fashion director of ready-to-wear and millennial, Macy’s.
“With our selection of gorgeous dresses and accessories, we want to make
sure girls look and feel as extraordinary as they’ve dreamed. We’re also
very proud to partner with Operation PROM to help make that dream come
true for girls in need as well.”

Magnificent Dresses

Runway-inspired dresses, shoes, bags and jewelry turn up the volume on
dance floor-ready prom looks. Channeling the red-hot 70s trend, sleek
halter-neck dresses rendered in vibrant colors and metallics let girls
channel their inner Bianca Jagger. Stark black-and-white dresses are
perfect for the girl with the mod flare, while ethereal strapless
dresses with delicate lace and embroidery embody regal elegance.
Flirtatious openings and sheer stratums of chiffon reveal a chic focus
on skin, and cutout details and geometric illusion patterns on column
gowns are strikingly contemporary.

Delightful Accessories

Polishing off a dazzling prom look are equally dazzling accessories.
Two-piece ankle strap sandals are de rigueur and complement sleek looks,
while chunky platform sandals in graphic prints are stellar punctuation
points for dresses minimalist in design. Caged shooties are daring and
attention-grabbing, and pointy-toed d’orsay pumps with a bow on the toe
are perfectly prim for ladylike looks. Lucite box clutches, embellished
minaudieres and striped envelope clutches are fabulous ways to carry
phones and prom night essentials. Pile on the bling with
gemstone-encrusted bib necklaces, 90s-chic chokers, modern cuffs and
exquisite earrings, from demure studs to fierce ear cuffs to
jaw-dropping chandelier earrings.

Operation PROM

Prom night is a magical evening, and Macy’s has partnered with Operation
PROM to bring that magic to young women in need. Macy’s invites
customers to help girls glow on prom night by participating in its “Buy
1, We’ll Donate 1” program, benefitting Operation PROM. On Saturday,
March 26, for every prom dress purchased, Macy’s will donate a prom
dress to Operation PROM, which provides formalwear to students who are
in financial need, homeless, sick or disabled. This amazing cause brings
joy to the lives of countless young women and helps them to feel as
wonderful and as beautiful as they are.

*Up to 5,600 new dresses. Only regular-price prom and social dresses
trigger the donation. Purchase is not tax deductible.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 730
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at
Via its stores, e-commerce site, mobile and social platforms, Macy’s
offers distinctive assortments including the most desired family of
exclusive and fashion brands for him, her and home. Macy’s is known for
such epic events as Macy’s 4th of July Fireworks® and the Macy’s
Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores
— including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, and Dadeland in Miami and South
Coast Plaza in southern California — are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and employees,
Macy’s helps strengthen communities by supporting local and national
charities giving more than $69 million each year to help make a
difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at

About Operation PROM

Operation PROM is a national 501 c 3 not-for-profit organization
that provides free prom dresses and tuxedos to underprivileged teens.
Eligible students are those who are in financial need, homeless, sick,
or disabled. Over the past 12 years, Operation PROM has helped thousands
of students across the U.S. attend their prom at little or no cost.


Holly Thomas, 646-429-5250
Dumé, 646-429-7449