Made With Love… In America

Chances Are Your Valentine’s Balloon Was Manufactured in Minnesota

ELMSFORD, N.Y.–(BUSINESS WIRE)–In the days leading up to Valentine’s Day, Americans will spend
approximately $18 billion on related merchandise, according to the
National Retail Federation — everything from chocolates to flowers to
fine champagne.

In Eden Prairie Minnesota, Anagram, a wholly owned subsidiary of Party
City (NYSE:PRTY), manufactures and distributes globally a full portfolio
of balloon products for the big day, including one of the most popular
Valentine’s items: foil heart-shaped balloons. With an estimated
worldwide market share of approximately 60% of the metallic balloon
market, Anagram is the clear leader in this product category.

Jim Plutt, President of Anagram, stated “Valentine’s Day is one of the
busiest times of the year for balloons, as consumers are looking for
creative ways to communicate through this very special form of social
expression. We are extremely proud that we can be a part of this fun and
romantic holiday. Our wide and innovative Valentine’s Day product
offering includes musical balloons and multi-dimensional and intricate
shapes that meet the full spectrum of consumer tastes, from juvenile to

Anagram’s product development team actually starts its design process
several months leading up to Valentine’s Day, and sells the various
shapes and sizes not just to its affiliated Party City stores, but also
to other retailers, florists and grocers around the world.

Founded in 1980, Anagram today employs more than 340 people at its
115,000 sq. ft. facility in Minnesota and is one of six U.S. based
manufacturing operations within the Party City Holdco, Inc. portfolio of

“To meet the growing demand, we constantly have to come up with smart
ways to expand our distribution channels to areas outside of the
traditional retail storefront. One of the great benefits of having our
manufacturing based in the United States is our ability to bring new and
innovative products to market quickly,” said Party City CEO Jim Harrison.

“Valentine’s Day provides a good example of the strength of our business
model because it leverages our manufacturing, distribution and
wholesaling businesses with our retail business. In fact, 75 percent of
all the products you will find in our Party City stores flow through our
vertical model.”

About Party City

Party City Holdco Inc. is the leading party goods company by revenue in
North America and, we believe, the largest vertically integrated
supplier of decorated party goods globally by revenue. The Company is a
popular one-stop shopping destination for party supplies, balloons, and
costumes. In addition to being a great retail brand, the Company is a
global, world-class organization that combines state-of-the-art
manufacturing and sourcing operations, and sophisticated wholesale
operations complemented by a multi-channel retailing strategy and
e-commerce retail operations. The Company is the leading player in its
category, vertically integrated and unique in its breadth and depth.
Party City designs, manufactures, sources and distributes party goods,
including paper and plastic tableware, metallic and latex balloons,
Halloween and other costumes, accessories, novelties, gifts and
stationery throughout the world. The Company’s retail operations include
over 900 specialty retail party supply stores (including approximately
180 franchise stores) throughout North America operating under the names
Party City and Halloween City, and e-commerce websites, principally
through the domain name


Party City Holdco Inc.
Deborah Belevan, 914-784-8324
VP of
Investor Relations