MasterCard and Cardlytics Partner to Deliver an Integrated Card-Linked Loyalty Program for Banks of All Sizes

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Program Provides Financial Institutions and Merchants Ability to
Deliver Compelling Online and Mobile Offers to Cardholders

PURCHASE, N.Y. & ATLANTA–(BUSINESS WIRE)–MasterCard and Cardlytics today announced an agreement to deliver
targeted card-linked services to US banks of all sizes. The new
partnership will match Cardlytics card-linked marketing solutions and
advertising expertise with MasterCard’s bank partners and its offers and
rewards platform to deliver a solution that is unsurpassed in the
loyalty business.


Consumers continue to show a growing preference for card-linked loyalty
offerings. According to Mercator Advisory Group, merchant-funded rewards
drove approximately $4.7 billion in U.S. credit card purchases in 2014
and are expected to grow at an annual rate of 20% through 2020.
Consumers now have the ability to receive relevant, location-based
offers and rewards seamlessly through their preferred digital channel –
be it a mobile device, personal computer or other form factor. With
card- linked programs, the consumer simply makes a purchase with a
U.S.-based debit or credit card, and the cash back reward is
automatically deposited into their bank or card account or via statement
credit.

MasterCard will tap into Cardlytics vast advertiser network to help its
bank partners deliver compelling consumer offers both online and via
mobile. Not only can this drive use of these channels, but also provides
the opportunity for banks to increase card spend and usage while
fostering its consumer relationships. The two companies will go to
market with a joint solution providing multiple implementation options
to make it easy for banks to integrate with the program quickly,
regardless of their size.

“Card-linked marketing is a frictionless way for consumers to get more
value from their shopping experience, and for merchants to drive more
sales at a higher return on their advertising dollar,” said Christopher
Bond, SVP Loyalty Solutions at MasterCard. “By partnering with
Cardlytics, we can provide a proven, loyalty-driving solution to our
partners in the form of a compelling offers program with high-quality
advertisers, and reward consumers based on the kinds of purchases
they’re making already.”

“MasterCard is an innovator and leader in serving financial institutions
of all sizes,” said Lynne Laube, COO of Cardlytics. “They are an ideal
partner as we look to expanding our loyalty platform and we look forward
to delivering more effective and measurable rewards for consumers.”

About MasterCard

MasterCard (NYSE:MA), www.mastercard.com,
is a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews,
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About Cardlytics

Cardlytics® is a purchase-based data intelligence platform that makes
all marketing better. Our patented technology measures and connects
trillions in purchases to millions of consumers. We partner with major
financial institutions, including Bank of America, Lloyds Banking Group
and FIS, to provide Card-Linked Loyalty programs, which deliver
significant savings to customers and revenue to banks, securely and
without any personally identifiable information ever leaving the bank.
Our view into consumer spending, and purchase-based targeting and
measurement, helps thousands of companies in the US and UK connect
advertising directly to in-store sales lift. Cardlytics is a private
company that has raised more than $170 million from leading hedge and
venture funds, private investors, and from the world’s leading loyalty
company, Aimia. Headquartered in Atlanta, Cardlytics has offices in
London, New York, Chicago, and San Francisco. For more information,
visit www.cardlytics.com.

Contacts

Media:
For MasterCard
Sarah Ely, 914-249-6714
Sarah_Ely@mastercard.com
or
For
Cardlytics
Dani Cushion, 410-271-5511
dcushion@cardlytics.com