McBride Research Labs Selects Sionic Mobile’s ION Loyalty Solution For Wholesalers

Manufacturer of Design Essentials hair care products using the mobile
rewards & payment platform to reduce credit card fees and instantly
reward its distributors

today announced McBride
Research Labs, Inc.
, a Decatur, Ga.-based company, and manufacturers
of the Design Essential brand of hair care products, has selected its
ION Loyalty solution for wholesalers. Design Essentials distributors,
servicing more than 30,000 retailers, salons and stylists nationwide,
will now have access to the mobile loyalty and payments program.
Distributors may spend the IONs they earn on every Design Essentials
purchase like cash at more than 100,000 restaurants and retail locations
nationwide or use their IONs to purchase additional Design Essentials

“We credit our outstanding network of distributors for many of our
accomplishments to date, and recognize these individuals will play a
vital role in our continued success,” said Terry Armstrong, vice
president of sales and operations for McBride Research Labs. “We view
each of our distributors as an extension of the McBride family, and as
such, are pleased to offer ION Loyalty to reward their continued
enthusiasm and diligence in marketing our products. After examining
multiple loyalty platforms and programs, ION Loyalty is the only
solution that gives our distributors the flexibility to earn and redeem
rewards with no restrictions, has an easy intuitive user interface while
providing the scalability to grow with our company as we expand into new

In addition to earning rewards, Design Essentials distributors may apply
for their own ION Loyalty account, reducing their credit card payment
fees and allowing them to reward their customers with IONs. And with the
new Scan Pay feature in the ION Loyalty mobile app, Distributors can
accept card payments while on the go without having to use extra swipe
or EMV devices.

“McBride Research Labs has a rich history of innovation and industry
firsts,” said Ronald Herman, CEO and founder of Sionic Mobile. “As a
result of the company’s visionary approach, they are one of the leading
global providers of hair care systems and products. We are pleased to
partner with their organization to launch ION Loyalty for their
distributors and look forward to offering our program to the more than
30,000 Design Essentials retailers, salons and stylists.”

About Design Essentials

Design Essentials Salon System was launched in 1990 by McBride Research
Laboratory, Inc., which provides direct distribution of premium, quality
hair care solutions engineered to infuse hair with a natural balance of
organic ingredients, vitamins and proteins that promote healthy and
manageable hair. Today, MRL offers more than 40 premium beautification
products through e-commerce and direct-to-hair salons network of
independent, exclusive distributors in the United States, Caribbean and
the United Kingdom.

About Sionic Mobile

Midtown Atlanta-based Sionic Mobile provides low-cost mobile loyalty,
payments and marketing services to businesses and instant rewards to
consumers at checkout. The Company’s universal rewards, called IONs,
help merchants keep good customers coming back more often and are
awarded in addition to customers’ credit card points. Consumers may
spend IONs (1,000 IONs = $1.00) at any merchant in the ION Marketplace
on anything at any time or they may donate their IONs to a local charity
or cause. Businesses use ION LoyaltyⓇ securely online, on mobile devices
or through their POS system, eliminating the need for new equipment.
Consumers use the free ION RewardsⓇ app for iOS and Android for in-store
checkouts or the ION Member Center to earn IONs when shopping online.


For Sionic Mobile
Anna Stanley, 678-781-3072