MelroseMAC Welcomes Rick Soto to Head Its MelroseTEC Division

  • MelroseMAC, one of the largest independent technology firms, shows
    growth and adds a technology leader to its team
  • Rick Soto joins MelroseTEC as Vice President of Engineering and
    Technical Services
  • Former head of West Coast Operations for IT and Broadcast at
    brings nearly two decades of experience to renowned
    Apple retailer and service provider

LOS ANGELES–(BUSINESS WIRE)–MelroseMAC welcomes Rick Soto’s appointment to Vice President of
Engineering and Technical Services. Soto brings two decades of
experience and will focus on day-to-day operations and long-term
strategy in his new role. MelroseTEC is the business solutions-oriented
arm of MelroseMAC, one of the most prominent Apple Premium partners and
service providers. As a result of recent growth, MelroseMAC is
continuing to expand rapidly and has tapped Soto to head the MelroseTEC
division, where he will lead a team of engineers and designers to
implement solution-based programming for complex business issues.

“We are excited to welcome Rick Soto to the MelroseTEC family,” said
Sandy Nasseri, CEO of MelroseMAC. “I am confident that his expertise
will not only further develop our talented internal team, but will also
help to strengthen the position of MelroseTEC as an emerging leader in
the technology and entertainment industries.”

Soto joins MelroseTEC from Deluxe Media Inc., where he served as Vice
President of Worldwide Production IT and Engineering, heading all global
technology and digital distribution. Prior to Deluxe, Soto worked with
Univision, serving as the head of West Coast and Mexico’s Operations for
IT and Broadcast in addition to EMI Music and Prudential Insurance.

Raised in California, Soto was always intrigued by computers during his
childhood. First drawn to their graphics and artistic capabilities, as
he got older Soto followed the technological side that he was exposed to
by his father, who worked in a data center. This ultimately led Soto to
pursue a career of his own in technology.

Soto holds a degree in business administration in Information Technology
from the University of Phoenix. A motivated self-starter, his expertise
lies in leadership, global workflow management, communication, problem
solving and technical skills.

“I am happy to join the team at MelroseTEC and look forward to utilizing
this role to truly make a difference,” said Rick Soto. “I am looking
forward to applying the interdisciplinary nature of my global experience
to help evolve and strengthen this well-known subsidiary of MelroseMAC.”

About MelroseMAC

MelroseMAC, the parent company of MelroseTEC, was established in 2003
and is one of the largest independent technology firms in Los Angeles.
The woman-owned expanding brand, which has averaged 18% growth over the
last three years, has three retail stores located in Los Angeles and
provides a full staff of retail and support for Apple products.
MelroseMAC also supports the needs of broadcast, post-production, audio
and digital media professionals and enthusiasts with a range of
professional video workflows and peripheral equipment offerings. A
boutique at its core, the brand is expanding rapidly. MelroseMAC is
proud to offers its services to various sectors including :
entertainment, healthcare, and start-ups

For more information visit


for MelroseMAC
Gita Amar, 917.334.9369

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