Mercato Partners Leads $30M Financing in Stance

Lifestyle and performance brand prepares for expansion and
amplification of direct-to-consumer initiatives with new growth financing

SALT LAKE CITY–(BUSINESS WIRE)–#growthcapital–Mercato Partners, a trusted growth capital partner for rapidly scaling
companies, recently led a $30M Series D financing in Stance, a premium
lifestyle apparel company that seeks to uncover the uncommon side of
creativity. Mercato is joined in the Series D financing by returning
investors including August Capital, Kleiner Perkins Caufield Byers,
Menlo Ventures, Shasta Ventures, and Sherpa Capital, among others.

Since its inception, Stance has strived to deliver innovative products
to men and women across a variety of lifestyle and performance
categories. Through its inimitable brand DNA, the company has ignited a
movement of art and self-expression that has drawn athletes, performers,
and iconic cultural influencers into a cohesive group known as “Punks
and Poets.” This financing and bolstered partnership will enable the
company to continue its rapid growth and expansion into strategic,
direct-to-consumer initiatives.

“We have had the pleasure of working with the Stance team since the
company’s inception, and we could not be more excited to deepen our
relationship with such a talented group of brand builders through their
next evolution of growth,” said Greg Warnock, Mercato Partners managing
director and Stance board member. “A massive market and growth
opportunity lies in front of the company as they continue to
aggressively attack new products, categories, and sales channels.”

“We are excited for the road ahead and our bolstered relationship with
Mercato,” added Jeff Kearl, CEO of Stance. “Mercato has supported our
team since day one and brings a wealth of strategic insight through its
prior experiences with leading consumer brands and functional expertise
around sales channel optimization. Building a premium brand is a
deliberate effort that takes time. Our team feels like we are in early
innings, but this financing will enable us to more quickly activate our
plans for rapid expansion to reach new customers and to better serve our
existing, loyal customer base.”

About Mercato Partners
Mercato Partners is an active growth
investor in technology, branded consumer, and digital media companies
and is one of the top-performing funds in the nation. Mercato seeks
equity investments in high growth, market-leading businesses and has a
distinct competency in helping companies accelerate sales, develop new
channels, and expand to new markets. For more information about Mercato
Partners and its portfolio of companies, visit

About Stance
Stance is dedicated to the spirit of
individuality, with a design philosophy that believes in expression that
creates an emotional visual connection and function that provides
comfort and performance. Building outstanding products with the best fit
and performance characteristics from the highest quality materials is
Stance’s unspoken priority. The outward-facing personality of the brand
is driven by the creative and artistic stories that go into every
product they make. For more information about Stance, visit


Mercato Partners
Valerie Meffert, 385-347-6675