Miguel Cotto or Canelo Alvarez? DishLATINO Lets New Subscribers Decide While Including Fight at No Cost

ENGLEWOOD, Colo.–(BUSINESS WIRE)–As fans prepare for the long-awaited match-up between Miguel Cotto and
Canelo Alvarez on November 21, DishLATINO is bringing the action to new
subscribers at no additional cost and giving them the chance to win a
piece of memorabilia.

“The match-up between Miguel Cotto and Canelo Alvarez is one boxing fans
have hoped to see for a long time, so in addition to including the fight
at no cost to new subscribers, we wanted to give them the chance to
channel their passion for their favorite fighter,” said Alfredo
Rodriguez, vice president of DishLATINO. “Both fighters have very strong
fan bases, so we are eager to see how many new customers pick each one,
and we are even more eager to see which photo we’ll be sending to fans
of the winner after the fight.”

To sign up for DishLATINO and view the fight at no cost, new customers
can either give the offer code “COTTO” or “CANELO.” In addition, others
who wish to enter the sweepstakes can send a postcard choosing their
favorite boxer. After the fight, DishLATINO will mail a replica
autographed headshot of the victorious fighter to those entrants who
selected the match’s winner. For full rules, click here.

DishLATINO is bringing all customers access to exclusive content leading
up to the fight, including interviews with Cotto and Canelo, as well as
legendary trainer Freddie Roach and promoter Oscar De La Hoya. The
interviews give viewers insight into team preparation and strategy.
Additionally, fans can catch footage of past fights featuring both Cotto
and Canelo. The exclusive interviews and past fight footage can be
viewed on DISH Studio Channel 102.

New customers who would like to take advantage of the offer can call
888-641-3052. Existing customers can purchase the fight for $69.99 by
calling 1-877-DISH PPV.

About DishLATINO

DishLATINO is the market-leading suite of English and Spanish language
programming packages in the United States. It offers its customers more
than 40 Spanish-language news, entertainment, and sports channels in
combination with DISH’s broad English-language programming lineup of
more than 200 channels. DishLATINO customers can receive the Hopper, the
industry’s most awarded DVR, and take advantage of in-language customer
service as well as payment options such as FlexTV, a no-term contract,
prepaid pay-TV product.

About DISH

DISH Network Corp. (NASDAQ: DISH), through its subsidiaries, provides
approximately 13.932 million pay-TV subscribers, as of June 30, 2015,
with the highest-quality programming and technology with the most
choices at the best value. Subscribers enjoy a high definition line-up
with more than 200 national HD channels, the most international
channels, and award-winning HD and DVR technology. DISH Network
Corporation is a Fortune 250 company. Visit www.dish.com.

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DISH Network Corp.
Media Contact:
Modlin, 303-723-1850