NEW YORK–(BUSINESS WIRE)–#Millstrand–Hygge, the Danish concept of overwhelming coziness, is making its
presence felt across the world. While the word has no direct translation
in English, apparel and home goods company Millstrand Co. seems to
embrace the Hygge ethos.
“Hygge is about an atmosphere and an experience,” writes Meik Wiking in
The Little Book of Hygge: Danish Secrets to Happy Living. If you were to
try to translate it, hygge would be more of a feeling than a word. It’s
an embrace of all things warm, cozy, and restorative. Like a hot bubble
bath. Or that feeling of ease when you hang out with your favorite
people by the fireplace with mugs of hot cocoa. It’s all hygge.
“At Millstrand, our unique approach to product design motivates us to
think in terms of experiences – and we use that to inspire the way we
craft our products. The right material evokes a feeling of home. Natural
fibers, hues, weight, texture – each of these matter. Having the right
material matters. Craftsmanship lies deep in everything we do.”
Natural elements combine to create Millstrand’s soothing and muted
product line. “Run your fingers across a wooden chair or a warm ceramic
cup. It’s miles away from the feeling of a steel chair or plastic mug.
Our products exemplify our philosophy and the attention we put into
details and quality,” says the Millstrand team. “Our goal is always to
ensure that these are products customers will use and treasure for years
Millstrand Co. stocks jackets, knits and cashmere clothing, as well as
candles, blankets, rugs and accessories to make a house truly feel like
Slip into a warm knit and enjoying your evening drink with a scented
candle. It’s easy to hygge.
About Millstrand Co.
Millstrand Co. takes pleasure in the presence of gentle, soothing things
– and materials that last. From the softest lambs’ wool to the toughest
all-weather weaves, Millstrand Co. uses only the finest materials to
keep you snug all year-round. Learn
more about Millstrand Co. and follow them on Instagram
Mr David Lee, (217) 636-4165