New Collection Will Feature Crowdsourced Art Designed by Independent
Artists from the Minted Community

SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc.
(NYSE: WSM) portfolio of brands, and Minted, the design marketplace that
connects consumers with the world’s best artists, today announced a
partnership with Minted Art to create an exclusive wall art collection
for Pottery Barn Kids and PBteen. The collection, to debut in fall 2016,
will feature art created by Minted’s community of thousands of
independent artists and designed for nursery, kid and teen rooms.

“We believe in Minted’s mission to support independent artists and we’re
excited to collaborate with Minted to give our customers access to
exclusively designed art,” said Sandra Stangl, President, Pottery Barn
Brands. “Our customers have a strong appreciation for art and a keen eye
for design, and this partnership offers another way to inspire great
design for our customers.”

From now through February 18, 2016, artists from around the world are
invited to submit
works of art
to the “Minted x Pottery Barn Kids & PBteen Wall Art
Challenge” for an opportunity to be featured in the collection for baby,
kids and teen. From February 19, 2016 through February 29, 2016, the
community can support the artists by voting for their favorite entries
online to help Minted, Pottery Barn Kids and PBteen select the works
that will ultimately be produced and sold as part of the collection
which will be sold in Pottery Barn Kids and PBteen stores nationwide as
well as online at
The winning artists win upfront cash prizes and commissions on all sales
of their artwork.

“Pottery Barn Kids and PBteen share Minted’s commitment to helping
customers express their unique style and enabling independent artists to
bring their creative visions to life,” said Minted Founder and CEO
Mariam Naficy. “This unique partnership creates a new path to market
that will bring independent art into chic nurseries, inspired children’s
rooms, and discerning dorm rooms around the world. We are thrilled for
the opportunity this creates for Minted artists.”

To join the conversation on social media, please follow @potterybarnkids
@pbteen, @minted and #mintedxpbk and #mintedxpbteen. For further details
on the contest, please visit


Founded in 2008 and headquartered in San Francisco, California, Minted
is a design marketplace that connects you to the world’s best
independent artists to create something one-of-a-kind. Minted’s unique
crowd sourced model represents a modern marketplace – one where the
community decides what goods are showcased and sold. This model ensures
fresh, on-trend designs are continuously being added to Minted. Minted
enables artists, designers and photographers around the world to create
original work, then provides them with an operations platform that
handles all fulfillment and customer service. This leaves creatives to
do what they do best, while letting Minted do the rest. The company –
which began in stationery, then moved into art (2012) and textiles
(2014), most recently expanded beyond physical goods into digital
content, starting with website designs. Minted has raised $90M since
launching in 2007 and is funded by Benchmark Capital, IDG Ventures,
Menlo Ventures, Norwest Venture Partners, Technology Crossover Ventures
as well as angel investors.


Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of
brands, is a premier specialty retailer for children’s home furnishings
and decorative accessories. Introduced in 1999, Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative
spaces for the nursery, bedroom and playroom. Key product categories
include furniture, bedding, bath, window treatments, rugs, lighting,
decorative accessories, toys, nursery essentials and gear such as
backpacks and reusable lunch bags. Pottery Barn Kids operates 88
company-owned stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East, the
Philippines and Mexico, as well as an ecommerce site at
that offers international shipping to customers worldwide. Pottery Barn
Kids provides complimentary design services, a comprehensive gift
registry program and monogramming services. The company is headquartered
in San Francisco, California.


a member of the Williams-Sonoma, Inc. portfolio of brands, launched in
2003 and is the first home retailer to focus exclusively on the teenage
market. Designed to fully furnish bedrooms, study and lounge spaces for
tweens and teens, PBteen provides fresh, fashionable options to appeal
to varying teenage tastes. Categories include: bedding, window
treatments, rugs, lighting, gear, decorative accessories, storage and
organization solutions, and furniture including beanbag chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm furniture
and essentials. This collection includes XL twin sheets, lighting,
seating, storage bins and organization solutions, and other accessories
designed to help teens turn their dorm room into their ultimate home
away from home. PBteen products are available through direct mail
catalogs, e-commerce site and at eighteen U.S. retail stores.
PBteen currently offers international shipping to customers worldwide.
PBteen has an active following on Facebook,
Heart It
, Wanelo,
and its blog theStyleHouse.
Additionally, PBdorm has a dedicated following on Instagram.
PBteen is headquartered in San Francisco, California.


Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 623
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East, the Philippines and Mexico.


Pottery Barn Kids
Kendra Stewart, 415-616-7823
Director Public
Loeffler, 415-402-4007
Public Relations Manager
Agency for Minted
Christina Valencia, 415-345-4735