Most Affordable Kindle Now Even Better—Thinner and Lighter, and Still Only $79.99

Thin and light design lets you easily take your full library with you

Export your notes and highlights—easily print them for your book
club, and more

First Kindle with built-in Bluetooth audio support for better
accessibility—visually impaired users can now use the VoiceView screen
reader to read a book without an adaptor

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon today introduced the all-new Kindle, making its
most affordable reader thinner, lighter, and with twice the memory as
the previous generation for the same price, just $79.99. Kindle is
offered in your choice of black or white and is available at

“Tens of millions of readers around the world have Kindle e-readers and
today, we’re excited to make our most affordable Kindle even better,
while keeping the same breakthrough price point,” said Arthur van Rest,
General Manager, Kindle. “With a thinner and lighter design, twice the
memory, and all the features customers love about Kindle, it has never
been a better time to be a reader.”

KindleThinner, Lighter, Still Only $79.99

The all-new Kindle is thinner and lighter and has twice the memory
compared to the previous generation Kindle. Now available in black and
white color options, the new Kindle features a more rounded design,
making it easy and comfortable to hold in one hand at any angle for
extended reading sessions. Unlike reflective tablet and smartphone
screens, the high contrast touchscreen display on Kindle eliminates
glare in any setting, even in direct sunlight. Recent studies have shown
that evening exposure to blue light from backlit screens like tablets
and smartphones can suppress the body’s production of melatonin, a
naturally occurring hormone that helps the body fall asleep. Because the
Kindle display emits no light, you can read anytime without losing
sleep. Like all Kindle e-readers, the all-new Kindle has a battery life
that lasts for weeks and not hours.

New Reading Features

Kindle comes with Amazon’s newest reading features, including:

  • Export Notes—It’s now easy to export notes and highlights from a book
    to your e-mail, so you can always have them on-hand for reference.
    Receive your notes both as an easily printable PDF that’s ready to
    bring to your book club, and as a simple file you can open in your
    favorite spreadsheet app. This feature will be available as part of a
    free, over-the-air software update in the coming weeks.
  • Built-in Bluetooth audio for accessibility—The first Kindle with built-in
    Bluetooth audio support, Kindle makes it possible for visually
    impaired users to use the VoiceView screen reader on Kindle to read
    the content of the screen—including reading books and other Kindle
    content—without the need for an adaptor. This is enabled through a new
    out-of-box experience specifically for visually-impaired customers
    that allows them to pair their Kindle with Bluetooth headphones or a
    speaker. For other recent updates in accessibility, visit our Amazon
  • Chinese Word Wise Hints—Choose between English and Simplified Chinese
    Word Wise hints by changing the language in Word Wise settings.
  • Personalized Home Screen—An updated interface and navigation makes it
    even easier to discover your next favorite book, manage Wish Lists,
    and see recommendations from friends via Goodreads. To learn more,

All the Features Readers Love about Kindle

The new Kindle includes all of the features that have made the Kindle
family the most popular e-readers in the world for eight years running:

  • New Fonts—Fonts like Bookerly, Ember, and OpenDyslexic provide more
    choice for customers on top of the world class fonts already available
    on Kindle.
  • Weeks of battery life—Battery life is measured in weeks, not hours.
  • No set-up required—Kindle arrives pre-registered so you can start
    reading immediately.
  • Whispersync—Saves and synchronizes your last page read, bookmarks, and
    annotations across all of your devices and Kindle apps, so you can
    always pick up where you left off.
  • Worry-free archive—Automatically backs up your Kindle books in the
    cloud, so you never need to worry about losing your books—re-download
    your books wirelessly anytime for free.
  • Goodreads—Kindle is integrated with the world’s largest site for
    readers and book recommendations, with over 50 million members, 1.5
    billion books added, and 50 million book reviews.
  • X-Ray—Explore the “Bones of the Book”—see all of the passages across a
    book that mention relevant ideas, fictional characters, historical
    figures, places, or topics of interest.
  • Word Wise—Available on many popular English language titles, Word Wise
    makes it easier to enjoy and quickly understand more challenging
    books. Short and simple definitions automatically appear above
    difficult words, so you can keep reading with fewer interruptions.
  • Family Library—With Kindle and Kindle reading apps, you can access not
    only your own books, but also books from the Amazon account of a
    spouse or partner.
  • Kindle FreeTime—Gives parents a simple, engaging way to encourage kids
    to spend more time reading. Hand-select books for your kids to read,
    and achievement badges are earned when they hit reading milestones.
  • Time to Read—Tells you how much time it will take to finish a chapter
    or a book based on your personalized reading speed.
  • Vocabulary Builder—Compiles words you look up in the dictionary into
    an easy-to-access list. Use these lists to quiz yourself with
    flashcards and instantly see words in context.
  • Share your favorite passages—Share book recommendations, highlighted
    sections, and meaningful quotes with friends via Facebook and Twitter.
  • Smart Lookup—Integrates a full dictionary definition with other
    reference information via X-Ray and Wikipedia.
  • Custom-Built Typesetting Engine—Word and character spacing, with
    hyphenation, justification, ligatures, and kerning lays out the pages
    just as the author intended.

World’s Best eBook Store

Kindle e-readers come with instant access to the Kindle Store, which

  • Massive selection—Millions of books, newspapers and magazines,
    including the latest best sellers, Kindle Singles, and more.
  • Kindle exclusives—Over 1,000,000 books are exclusive to the Kindle
  • Lowest book prices—Over a million titles are $2.99 or less, over 2
    million are $9.99 or less.
  • Kindle Unlimited—Enjoy unlimited reading of over 1,000,000 books and
    unlimited listening to a selection of thousands of audiobooks for just
    $9.99 a month.
  • Kindle First—Access new Kindle books a month in advance of their
    official release date. Customers can choose one of the featured books
    each month for $1.99, and Prime members can make their selection for
    free—yet another benefit of Prime membership.

The all-new Kindle is still just $79.99 and is available for pre-order
around the world and will start shipping in the coming weeks. Pre-order
now at

About Amazon opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit

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