Mr. Clean Gets Dirty in His Super Bowl Debut


CINCINNATI–(BUSINESS WIRE)–Mr. Clean, the heartthrob of housework, knows that few things are sexier
than a man who cleans. As the Official Cleaner of Super Bowl LI, Mr.
Clean will air a 30-second spot nationally, created by ad agency Leo
Burnett Toronto, during the third quarter of the game on Feb. 5.

For years, women have done the majority of the cleaning at home. Even
though today, more and more men are sharing in the responsibility, the
thought of “there’s nothing sexier than a man who cleans” still
resonates for a lot of women. In fact, studies show that couples who
share chores equally are more likely to have a happier relationship1.

“Cleaner of Your Dreams,” features the iconic household cleaner, Mr.
Clean, like you’ve never seen him before. His white t-shirt is a little
tighter, his muscles are musclier and his bald head is somehow even
sexier. Mr. Clean proves he’s got what it takes to satisfy your needs in
every room of the house. Fair warning, things get a little dirty. Check
out the full spot on Mr.
Clean’s YouTube page

“Mr. Clean – both the man and his products – has always stood for
toughness and versatility,” said Martin Hettich, Vice President of P&G
Home Care North America. “In his first-ever Super Bowl spot, Mr. Clean
is showing off his strong and sexy side, and hopefully even
inspiring men across America to pick up a mop and bucket themselves.”

NFL star DeMarcus Ware, outside linebacker for the Denver Broncos, will
be getting in on the action by joining Mr. Clean as his M.C.P. (Most
Clean Player) to show men that few things are sexier than a man who
cleans. Consumers can join in on the fun by sharing a photo of the
cleaner of their dreams on social media using hashtag #MrClean.

From removing dirt, grease and grime from walls, stovetops, and shower
doors, to cleaning your floors and more, Mr. Clean is so tough, you can
take him anywhere! For more information on the Mr. Clean family of
products, visit,,,

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit for
the latest news and information about P&G and its brands.

1 Bianchi, S. M., Sayer, L. C., Milkie, M. A., & Robinson,
J. P. (2012). Housework: Who Did, Does or Will Do It, and How Much Does
It Matter? Social Forces,91(1), 55-63. doi:10.1093/sf/sos120


Citizen Relations
Chelsea Levy (US), 213-996-3808