Naked Brand Group Inc. to Present at the 29th Annual ROTH Conference

NEW YORK–(BUSINESS WIRE)–Naked Brand Group Inc. (NASDAQ:NAKD) (“Naked”), an innovative fashion
and lifestyle brand, today announced that Joel Primus, President &
Founder of Naked, and Justin Davis-Rice, a Director of Naked and
Executive Chairman of Bendon Limited, will be presenting at the 29th
Annual ROTH Conference at The Ritz Carlton in Dana Point, CA, on
Tuesday, March 14, 2017, at 4:30 pm PDT.

The audio portion of the presentation will be webcast live over the
internet and can be accessed under the Investor Relations section at
An online archive will be available for a period of 90 days following
the presentation.

About Naked Brand Group Inc.:

Naked was founded on one basic desire–to create a new standard for how
products worn close to the skin fit, feel, and function. Naked’s women’s
and men’s collections are available at,
and Naked has a growing retail footprint for its innovative and
luxurious innerwear products in some of the leading online and
department stores in North America including Nordstrom, Bloomingdale’s,
Dillard’s, Soma, Saks Fifth Avenue,,, and
more. In 2014, renowned designer and sleepwear pioneer Carole Hochman
joined Naked as Chief Executive Officer, Chief Creative Officer, and
Chairwoman with the goal of growing Naked into a global lifestyle brand.
In June 2015, Naked announced a strategic partnership with NBA Miami
HEAT (now Chicago Bulls) star Dwyane Wade. The 3-time NBA Champion,
11-time All Star, and Olympic Gold Medalist joined Naked’s Advisory
Board, and is the Creative Director for a signature collection of men’s
innerwear which launched in 2016. Naked is headquartered in New York
City and plans to expand in the future into other apparel and product
categories that can exemplify the mission of the brand, such as
activewear, swimwear, sportswear and more.

About Bendon Limited:

Bendon is a global leader in intimate apparel and swimwear renowned for
its best in category innovation in design, and technology and unwavering
commitment to premium quality products throughout its 70-year history.
Bendon has a portfolio of 10 highly productive brands, including owned
brands Bendon, Bendon Man, Davenport, Evollove, Fayreform, Hickory,
Lovable (in Australia and New Zealand) and Pleasure State, as well as
licensed brands Heidi Klum Intimates and Swimwear and Stella McCartney
Lingerie and Swimwear.

In October 2014 Bendon announced supermodel and television host Heidi
Klum as the Creative Director and face of Bendon’s flagship Intimates
collection, succeeding Elle Macpherson after 25 years with the brand.
Bendon products are distributed through over 4,000 doors across 34
countries as well as through a growing network of 60 company-owned
Bendon retail and outlet stores in Australia, New Zealand and Ireland.
Bendon’s global supply chain is one of its strongest assets, controlling
sourcing, manufacturing and production at over 30 partner facilities
across Asia. The company has more than 700 staff at offices and stores
in Auckland, Sydney, New York, London and Hong Kong and is poised for
continued meaningful growth as it opens additional retail stores and
expands its current portfolio of products.

Additional Information and Where to Find It

This press release does not constitute the solicitation of any vote or
approval. On January 18, 2017, Naked announced that it had entered into
a letter of intent (“LOI”) with Bendon Limited (“Bendon”), for a
proposed business combination (the “Business Combination”). The LOI was
amended on February 9, 2017. Completion of the Business Combination is
subject to the negotiation of a definitive agreement (the “Definitive
Agreement”) between the parties, satisfaction of the conditions
negotiated therein and approval of the Business Combination by Naked’s
stockholders. Accordingly, there can be no assurance that a Definitive
Agreement will be entered into or that the proposed Business Combination
will be consummated. Further, those portions of the previously announced
LOI, as amended, that described the proposed Business Combination,
including the consideration to be issued therein, is non-binding.
Assuming Naked and Bendon enter into the Definitive Agreement, the
parties will look to seek shareholder approval from Naked’s
shareholders. In connection therewith, Naked intends to file relevant
materials with the Securities and Exchange Commission (the “SEC”),
including a definitive proxy statement. Such documents are not currently
available. Before making any voting or investment decision with respect
to the Business Combination, investors and security holders of Naked are
urged to read the definitive proxy statement and the other relevant
materials filed or to be filed with the SEC carefully and in their
entirety when they become available because they will contain important
information about Naked, Bendon and the proposed Business Combination.
The definitive proxy statement and other relevant materials (when they
become available), and any other documents filed by Naked with the SEC,
may be obtained free of charge at the SEC web site at
In addition, investors and security holders of Naked may obtain free
copies of the documents filed with the SEC by Naked by directing a
written request to: Naked Brand Group Inc., 95 Madison Avenue, 10th
Floor, New York, New York 10016, Attention: Investor Relations.

This press release shall not constitute an offer to sell or the
solicitation of an offer to sell or the solicitation of an offer to buy
any securities, nor shall there be any sale of securities in any
jurisdiction in which such offer, solicitation or sale would be unlawful
prior to registration or qualification under the securities laws of any
such jurisdiction.

Participants in the Solicitation

Naked and its directors, executive officers and certain other members of
management and employees may be deemed to be participants in the
solicitation of proxies from the stockholders of Naked in connection
with the proposed Business Combination. Information regarding the
participants in the proxy solicitation of the stockholders of Naked and
a description of their direct and indirect interests, by security
holdings or otherwise, will be contained in the definitive proxy
statement regarding the proposed Business Combination and other relevant
materials to be filed with the SEC by Naked when they become available.
Additional information regarding the directors and executive officers of
Naked is also included in Naked’s Annual Report on Form 10-K for the
year ended January 31, 2016, and the proxy statement for Naked’s 2016
Annual Meeting of Stockholders. These documents are available free of
charge at the SEC’s web site (
and from Investor Relations at Naked at the address described above.

Forward-Looking Statements

Certain statements contained in this press release, other than purely
historical information, including estimates, projections and statements
relating to Naked’s, Bendon’s and/or the combined company’s business
plans, objectives and expected operating results, and the assumptions
upon which those statements are based, are “forward-looking statements”
within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. All statements, other than statements of historical facts,
included in or incorporated by reference into this press release
regarding strategy, future operations, future financial position, future
revenue, projected expenses, prospects, plans and objectives of
management are forward-looking statements. Examples of such statements
include, but are not limited to, statements relating to the structure,
timing and completion of the proposed Business Combination; Naked’s
continued listing on the NASDAQ Capital Market until closing of the
proposed Business Combination; the combined company’s listing on the
NASDAQ Capital Market after closing of the proposed Business
Combination; when Naked expects to seek shareholder approval of the
Business Combination; expectations regarding the capitalization,
resources and ownership structure of the combined company; the adequacy
of the combined company’s capital to support its future operations;
Naked’s, Bendon’s and combined company’s plans, objectives, expectations
and intentions; the nature, strategy and focus of the combined company;
anticipated growth rates; potential future acquisitions; the executive
and board structure of the combined company; and expectations regarding
voting by Naked’s stockholders. Naked and/or Bendon may not actually
achieve the plans, carry out the intentions or meet the expectations
disclosed in the forward-looking statements and you should not place
undue reliance on these forward-looking statements. Such statements are
based on management’s current expectations and involve risks and
uncertainties. Actual results and performance could differ materially
from those projected in the forward-looking statements as a result of
many factors, including, without limitation, risks and uncertainties
associated with stockholder approval of and the ability to consummate
the proposed Business Combination through the process being conducted by
Naked and Bendon, the ability of Naked to enter into a definitive
agreement regarding the Business Combination and to consummate such
transaction, the ability to project future cash utilization and reserves
needed for contingent future liabilities and business operations, the
availability of sufficient resources of the combined company to meet its
business objectives and operational requirements, the ability to realize
the expected synergies or savings from the proposed Business Combination
in the amounts or in the timeframe anticipated, the risk that competing
offers or acquisition proposals will be made, the ability to integrate
Naked’s and Bendon’s businesses in a timely and cost-efficient manner,
the inherent uncertainty associated with financial projections, and the
potential impact of the announcement or closing of the proposed Business
Combination on customer, supplier, employee and other relationships.
Naked disclaims any intent or obligation to update these forward-looking
statements to reflect events or circumstances that exist after the date
on which they were made.


Naked Brand Group
Alecia Pulman/Brittany
Fraser, 203-682-8200

Jean Fontana/Megan Crudele, 646-277-1200