ENGLEWOOD, Colo., & AUSTIN, Texas–(BUSINESS WIRE)–The National Hispanic Institute (NHI) and DishLATINO are joining forces
to promote leadership and education among the next generation of young
Latinos in the U.S.
Starting this week, DishLATINO has begun contributing advertising time
on nearly 30 top Spanish language networks to tell the story of NHI and
its mission to engage achieving high school and college students in
community leadership roles.
“Our partnership with NHI is a natural fit given our shared values,
particularly a commitment to education and the Latino community,” said
Alfredo Rodriguez, vice president of DishLATINO. “Throughout Hispanic
Heritage Month we’ve had a chance to celebrate staying connected to our
culture, and now with this campaign we look ahead to building the next
generation of Latino leaders.”
“DishLATINO shares our goal of investing in programs for the high school
students who will go on to define and shape the future of our
communities,” said Nicole Sada, executive vice president of policy and
advancement at NHI. “Through this partnership we look forward to the
chance to transform the lives of even more students who wish to lead a
vibrant and talented global Latino community.”
Founded more than 37 years ago, NHI invests in students through
educational programs, civic engagement and an emphasis on community
service. The academic success rate of NHI alumni is high, with 90% of
alumni graduating from college and another 67% continuing on to graduate
studies. As these graduates go on to pursue careers, NHI encourages them
to remain connected to the Latino community and help mentor the next
generation of leaders.
The ad spot educating DishLATINO customers about NHI can be found here
as it airs (Spanish only) and here
with English subtitles. DishLATINO also developed a promotional video
for NHI’s use which can be found here.
The campaign announced today aligns with DISH’s broader corporate
citizenship program, DISH Cares, which fosters community engagement with
an emphasis on STEM education and workforce development.
DishLATINO is the market-leading suite of English and Spanish language
programming packages in the United States. It offers its customers more
than 40 Spanish-language news, entertainment, and sports channels in
combination with DISH’s broad English-language programming lineup of
more than 200 channels. DishLATINO customers can receive the Hopper, the
industry’s most awarded DVR, and take advantage of in-language customer
service as well as payment options such as FlexTV, a no-term contract,
prepaid pay-TV product.
DISH Network Corp. (NASDAQ:DISH), through its subsidiaries, provides
approximately 13.593 million pay-TV subscribers, as of June 30, 2016,
with the highest-quality programming and technology with the most
choices at the best value. DISH offers a high definition line-up with
more than 200 national HD channels, the most international channels and
award-winning HD and DVR technology. DISH Network Corporation is a
Fortune 200 company. Visit www.dish.com.
Subscribe to DISH email alerts: http://about.dish.com/alerts
Follow @DISHNews on Twitter: http://www.twitter.com/DISHNews
Karen Modlin, 303-723-1850