NBA Superstar Paul George Graces Cover of NBA® 2K17 Available on September 20

Three-time NBA All-Star and one of NBA 2K’s most passionate gamers
caps remarkable comeback season by ascending to the forefront of
acclaimed franchise

NEW YORK–(BUSINESS WIRE)–2K today announced Indiana Pacers All-Star shooting guard
Paul George as cover athlete of NBA 2K17, the next
iteration of the top-rated and top-selling NBA video game simulation
series*, which will be available on September 20. The selection of
George marks his first solo appearance on the cover of NBA 2K,
paralleling his explosive return to the court, during which he averaged
a career-best 23.1 points per game during the 2015-16 NBA regular season.

“I have been playing NBA 2K as long as I can
remember, and to be honored as cover athlete of NBA 2K17
is a blessing and vote of confidence that my hard work on and off the
court has paid off,” said Paul George, who also led his team to a
2015-2016 NBA playoff berth. “I’m excited to partner with 2K and hope to
help take the franchise to the next level”.

Long known as one of NBA 2K’s most passionate gamers,
George has an extensive history with 2K, having
served as the cover star of MyNBA2K16’s Companion app, and
as guest commentator at the NBA 2K16 Road to the Finals $250,000
championship which occurred on June 1. As part of his global partnership
with 2K, George will also serve as the cover athlete for NBA
2K Online
in China.

“Each year the NBA 2K franchise continues to grow, but our
focus has always been about creating an experience that resonates with
our most passionate fans,” said Alfie Brody, vice president of marketing
for NBA 2K. “Paul is a natural fit for the cover and a
true embodiment of what we represent and bring to the table for gamers
and basketball fans alike.”

To celebrate, 2K today also revealed the return of NBA
Early Tip-Off Weekend, putting the full game into hands of fans
four days ahead of the scheduled street date on September 20. Beginning
today, fans can pre-order NBA 2K17 at
participating North American retail and online vendors, ensuring they
receive their copy beginning on Friday, September 16, four days ahead of
the game’s September 20 street date, along with in-game digital content,

  • 5,000 Virtual Currency;
  • MyTEAM Bundle (includes 3 packs with guaranteed Paul George Free Agent
  • And, more to be revealed at a future date.

The NBA 2K17 Standard Edition will be available in both
digital and physical formats for $59.99 on PlayStation®4 and
PlayStation®3 computer entertainment systems, Xbox One, Xbox
360 and Windows PC platforms. 2K previously announced that
the NBA 2K17 Kobe Bryant Legend Edition, celebrating the
storied career of the recently retired Lakers icon, will be available in
digital and physical formats for $79.99 on PlayStation®4
system and Xbox One. Also now available for pre-order is the NBA
2K17 Kobe Bryant Legend Edition Gold
offering fans the ultimate
value at $99.99 with all of the regular NBA 2K17 Legend Edition
contents plus bonus items, including:

  • 70,000 additional Virtual Currency (100,000 total);
  • 2 Additional MyTEAM packs (with guaranteed MJ Free Agent card);
  • Nike Kobe shoe collection;
  • Special Kobe lenticular cover insert.

Developed by Visual Concepts, NBA 2K17 is not yet rated by
the ESRB.

Follow @NBA2K
on social
and look for the hashtag #ThisIsNotAGame for the latest NBA

*According to 2008 – 2016 and The
NPD Group estimates of U.S. retail video game sales through April 2016.

2K is a publishing label of Take-Two Interactive Software, Inc.

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About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K. Our
products are designed for console systems and personal computers,
including smartphones and tablets, and are delivered through physical
retail, digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, and XCOM® franchises, the beloved Sid Meier’s
Civilization series, the innovative Evolve™, the genre-fusing
hero-shooter Battleborn®, the popular WWE 2K franchise and NBA 2K, the
#1 rated and #1 selling basketball franchise**. 2K is headquartered in
Novato, California and is a wholly owned label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO). For more information, please visit

**According to 2008 – 2016
and The NPD Group estimates of U.S. retail video game sales through
April 2016.

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Ryan Peters, 415-507-7607
Emanate for 2K

Kim Taylor, 415-844-6289
Interactive Software, Inc.

Alan Lewis, 646-536-2983