NBC and POM Wonderful® Team Up Again for NBC’s “American Ninja Warrior” Season Eight

“Train Like a Crazy Healthy Ninja Sweepstakes” Gives Viewers the
Chance to Win a Trip to California, $10,000 and Train with the Show’s
First American Ninja Warrior Champion Isaac Caldiero

NEW YORK–(BUSINESS WIRE)–NBC and POM Wonderful® today announced their partnership for the eighth
season of “American Ninja Warrior.” POM returns as partner of “American
Ninja Warrior” for a second year featuring on-air integrations, a
consumer-focused digital sweepstakes, and an off-channel consumer
activation including in-store and social promotion. “American Ninja
Warrior” premieres June 1 on NBC.

“We are thrilled that POM Wonderful® is returning to ‘American Ninja
Warrior,’ one of our strongest summer series, for a second season
campaign,” said Sari Feinberg, Senior Vice President, Network
Partnerships, NBCUniversal. “This partnership shows how a like-minded,
health driven brand like POM can tap into the value of a strong
franchise like “American Ninja Warrior” and create deep connections with
it’s passionate fan base.

During each episode of the season-long partnership, POM® branding will
be integrated throughout the episode, including the “POM Crazy Healthy
Run of the Night” which will feature the Ninja who delivered the most
jaw-dropping feats of strength, agility and speed navigating the
obstacle course and POM® “Post Run Interviews” to keep up with
contestants behind the scenes. Additionally, on-air spots promoting
POM’s “Crazy Healthy” campaign will run weekly during “American Ninja
Warrior” episode airings.

“American Ninja Warriors know the power of antioxidants in POM’s 100%
Pomegranate Juice and we want to inspire warriors and their fans to get
crazy healthy with our premium 100% Pomegranate Juice,” said Dominic
Engels, president, POM Wonderful. “The ongoing partnership between
American Ninja Warrior and POM Wonderful allows POM to enter into the
world of sports performance and reach athletes on the show and at home.”

Viewers can get Crazy Healthy with the first American Ninja Warrior
champion, Isaac Caldiero, by entering POM Wonderful’s online
sweepstakes, “Train Like a Crazy Healthy Ninja.” One grand prize winner
will be selected for a trip to Venice Beach, Calif. to train alongside
Isaac, win $10,000 to support a Crazy Healthy lifestyle, and a one-year
supply of POM. From June 1 to September 12, 2016, fans can enter online
at NBC.com/POM. In addition, fans can watch videos of Isaac’s Crazy
Healthy Training tips on POM’s Facebook page beginning in mid-June. New
videos and tips will be posted throughout the summer.

“To train like a Crazy Healthy Ninja you have to drink like one too,”
said Isaac Caldiero, the first American Ninja Warrior champion. “POM
Wonderful 100% Pomegranate Juice is a good source of potassium to help
maintain healthy muscles and helps refuel my inner champion with
free-radical fighting antioxidants. Whether it’s tackling the gym or
scaling Mt. Midoriyama, POM’s pure juice gives me what I need to perform
at the next level.”

The action-packed “American Ninja Warrior” series follows competitors as
they tackle a series of challenging obstacle courses in both city
qualifying and city finals rounds across the country. Those who
successfully complete the finals course in their designated region move
on to the national finals round in Las Vegas, where they face a stunning
four-stage course modeled after the famed Mt. Midoriyama course in
Japan. The winner will take home a grand prize of $1,000,000. Caldiero
is the first grand prize winner of “American Ninja Warrior.” Matt Iseman
returns as host, along with former NFL player Akbar Gbajabiamila (NFL
Network) and Kristine Leahy (FOX Sports) as co-hosts.

No purchase necessary. Void where prohibited. Starts 6/1/2016 and ends
9/12/2016. Must be a US Resident 18 years and older to enter. For
official rules, go to nbc.com/pom. Sponsor: POM Wonderful LLC.

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment
companies in the development, production, and marketing of
entertainment, news, and information to a global audience. NBCUniversal
owns and operates a valuable portfolio of news and entertainment
television networks, a premier motion picture company, significant
television production operations, a leading television stations group,
world-renowned theme parks, and a suite of leading Internet-based
businesses. NBCUniversal is a subsidiary of Comcast Corporation. To
learn more visit: www.nbcuniversal.com.

About POM Wonderful

With over 9,000 acres of orchards in Central California, POM Wonderful
is the largest grower and producer of fresh pomegranates and pomegranate
juice in the United States. POM Wonderful grows, handpicks and juices
its own pomegranates. By managing the entire production process from
tree to table, we guarantee that our fresh pomegranates, fresh arils and
100% pomegranate juice come from only one source – 100% California-grown
POM Wonderful pomegranates.

Contacts

POM Wonderful
Paige O’Neill, 310-966-4665
paige.oneill@wonderful.com
or
NBCUniversal
Patrick
Bunting, 212-664-7054
patrick.bunting@nbcuni.com