Need for Speed Takes Back the Streets

Deep Customization, Authentic Urban Car Culture, Open World, and
Immersive Narrative Drive the Definitive NFS

GOTHENBURG, Sweden–(BUSINESS WIRE)–Today Ghost Games™, an Electronic Arts Inc. (NASDAQ: EA) studio,
launched Need for Speed™ on Xbox One, the all-in-one games and
entertainment system from Microsoft, and PlayStation®4
computer entertainment system.


“Since we started the journey to reboot this storied franchise, our goal
was to create a game that delivered on what our fans wanted,” said
Marcus Nilsson, Executive Producer, Ghost Games. “We’ve gone deep on
authentic customization and crafted an experience that’s rich in the
modern day urban car culture. We’ve also brought back an immersive
narrative and a nocturnal open world, and weaved everything together to
create the definitive Need for Speed.”

With extensive visual customization with authentic after-market brands,
performance upgrades, handling tuning and a brand new wrap editor, Need
for Speed
delivers the richest and most authentic customization seen
in the franchise’s 20-year history. Immersing you into an experience
that’s grounded in today’s urban car culture, the game highlights
present and emergent trends from around the automotive world. The team
collaborated closely with Speedhunters
on every element of the game, from the car list to the relevant
after-market products, to ensure that Need for Speed truly
represents the modern day car modification scene.

Five Ways to Play – Speed, Style, Build, Crew, and Outlaw – is a
compelling new gameplay mechanic which drives your experience through
interconnected narrative which are built around five real world
automotive icons. These icons – Magnus Walker, Ken Block, Nakai-san,
Risky Devil, and Morohoshi-san – are the stars of today’s urban car
culture, and have inspired the stories behind the gameplay by how they
express themselves on the streets every day. Earn their respect and
build your reputation on your journey to become the ultimate icon.

See the Need
for Speed Launch
trailer and visit www.needforspeed.com
for more information on the game.

Need for Speed is available now worldwide for Xbox One and
PlayStation 4. EA
Access
** members can save 10% when they
buy the digital version of Need for Speed on Xbox One. Need
for Speed
launches Spring 2016 on Origin
for PC. Join the Need for Speed conversation on Facebook,
YouTube
and Twitter®.
Press assets for Need for Speed are available at http://info.ea.com.

For players wanting to keep racing on the go, Need for Speed No Limits
is available now on mobile as a free download* in the App
Store
and Google
Play
. For more information about Need
for Speed No Limits
, please visit www.ea.com/needforspeednolimits,
or join the conversation on
Twitter.

*Network fees may apply and includes in-app purchases

**CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS AND EA.COM/EAACCESS FOR
DETAILS.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Need for Speed, Origin, Ghost Games, The Sims, Dragon Age,
Plants vs. Zombies and Battlefield are trademarks of Electronic Arts
Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of
their respective owners and used with permission.

“PlayStation” is a registered trademark of Sony Computer Entertainment
Inc.

Microsoft and Xbox are registered trademarks of the Microsoft group of
companies.

App Store is a service mark of Apple Inc.

Contacts

Electronic Arts
Melissa Ojeda, 650-628-7870
PR Manager
mojeda@ea.com
or
Danica
Stanczak, 650-628-7870
Publicist
dstanczak@ea.com