New Mother’s Day Collection from (aden + anais)RED Continues the Fight for an AIDS-Free Generation

NEW YORK–(BUSINESS WIRE)–In honor of Mother’s Day, global baby brand aden + anais is ramping up
its ongoing efforts to support (RED) and the critical work of the Global
Fund to end mother-to-child HIV transmission. The newest (aden + anais)RED
Collection features best-selling muslin must-haves, including swaddles,
bibs and blankets, with 10% of each item’s retail price going towards
providing lifesaving ARV medication and treatment to HIV+ pregnant women
in sub-Saharan Africa. When taken daily, ARV medication reduces the risk
of HIV transmission from moms to their babies to just 2%.

aden + anais was born out of a mother’s need to care for her baby, so
when (RED) first approached aden + anais Founder and CEO, Raegan
Moya-Jones, in 2014 about a partnership that would impact mothers and
babies worldwide, the decision was a no-brainer. “The will of a mother
to protect her child is one that hits close to home for me,” explained
Moya-Jones. “As a mum, how could I not contribute to something as
impactful as preventing the transmission of HIV from mother to child?”

Two years later, (aden + anais)RED products have helped
provide the equivalent of 300,000+ days of lifesaving medication plus
other services to help HIV+ moms give birth to HIV-free babies. But
there is still more work to be done. Every day, more than 600 children
are born with HIV. Together, we can continue to help get that number to
zero.

In hopes of maximizing the potential impact of the partnership and drive
as many contributions to the Global Fund as possible, the latest (aden +
anais)RED Collection features the brand’s highest-selling
items in beloved prints from the original 2014 aden + anais x (RED)
collaboration. Available at adenandanais.com and at key distributors in
the USA, the special edition collection includes a four-pack of swaddle
blankets ($49.95), a two-pack of burpy bibs ($22.00), a three-pack of
snap bibs ($19.95), and an adult-sized daydream blanket ($99.95)—all in
aden + anais’ soft, breathable 100% cotton muslin that newborns love,
toddlers adore, and expecting parents consider a baby registry
essential. By surrounding babies with the comfy goodness of muslin, we
can all help provide moms-to-be with their first true Mother’s Day gift:
lifesaving medicine that will give their babies the chance to be born
HIV free.

About aden + anais®

Since 2006, aden + anais has brought the Australian legacy of cotton
muslin to the forefront of modern baby care, offering signature products
that combine comfort and safety with style and affordable prices. The
award-winning collection includes a full range of multi-purpose
swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding,
muslin clothing, and more. aden + anais is currently sold in more than
65 countries worldwide. Brand Co-founder and CEO Raegan Moya-Jones is
recognized for bringing global awareness to the many benefits of
swaddling and cotton muslin. She is the author of swaddle love,
an entertaining and practical guide full of candid storytelling that
explores the history, science, and techniques of swaddling. For more
information on aden + anais, please visit www.adenandanais.com.

About (RED)

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses
and people in the fight against AIDS. (RED) partners with the world’s
most iconic brands that contribute up to 50% of profits from
(RED)-branded goods and services to the Global Fund. (RED) Proud
Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere,
Claro, The Coca-Cola Company, Gap, NetJets, Salesforce, SAP, Starbucks,
Supercell, Telcel, and Tradeshift. (RED) Special Edition partners
include: aden + anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh,
FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Le
Creuset, Live Nation Entertainment, Moleskine, Mophie, Square, Uber, and
Wolfnoir.

To date, (RED) has generated $350 million for the Global Fund to fight
AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana,
Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia.
100 percent of that money goes to work on the ground—no overhead is
taken. Global Fund grants that (RED) supports have impacted more than 70
million people with prevention, treatment, counseling, HIV testing, and
care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org.

About the Global Fund

The Global Fund is an international financing institution dedicated to
attracting and disbursing resources to prevent and treat HIV and AIDS,
TB, and malaria. The Global Fund promotes partnerships between
governments, civil society, the private sector, and affected
communities, the most effective way to help reach those in need. This
innovative approach relies on country ownership and performance-based
funding, meaning that people in countries implement their own programs
based on their priorities and the Global Fund provides financing where
verifiable results are achieved.

Since its creation in 2002, the Global Fund has supported more than
1,000 programs in more than 140 countries, providing AIDS treatment for
8.6 million people, anti-tuberculosis treatment for 15 million people,
and 600 million insecticide-treated nets for the prevention of malaria.
The Global Fund works in close collaboration with other bilateral and
multilateral organizations to supplement existing efforts in dealing
with the three diseases.

Contacts

Godfrey Sanders PR
Kristina Godfrey
949-933-3679
Kristina@godfreysanderspr.com
or
(RED)
Holly
Aubry
Associate Director of Communications
212-405-4991
Holly.Aubry@red.org