Nickelodeon’s Top-Ranked Preschool Programming Continues to Drive Growth for Consumer Products

New Licensees to Join Expanded Categories from Current Partners for
Hit Preschool Series PAW Patrol, Shimmer and Shine and Blaze
and the Monster Machines

NEW YORK–(BUSINESS WIRE)–Nickelodeon today announced the development of consumer products from
brand-new licensees and multi-category expansion from current partners
for its hit preschool series PAW Patrol, Shimmer and Shine
and Blaze and the Monster Machines. With six of the top ten
preschool shows on all TV for 2016, Nickelodeon’s portfolio of consumer
products continues to grow with consumer appetite for branded toys,
costumes, arts and crafts, and more. This year will see: an expansion of
the Shimmer and Shine toy line from Fisher-Price, with a new
collectible line of Teenie Genies; the debut of PAW Patrol as
TY’s first ever licensed Beanie Boos; and more.

“Nickelodeon finished 2016 with the strongest slate of preschool
programming we have ever seen and the popularity of our properties has
helped drive incredible growth for our consumer products business,” said
Pam Kaufman, Chief Marketing Officer and President, Consumer Products,
Nickelodeon. “We’ve seen amazing success with PAW Patrol, our
number-one licensed preschool property and a top-ten licensed toy
property for 2016. As the fanbase of our shows continues to grow, we’re
thrilled to work with best-in-class partners and retailers to ensure
Nickelodeon products are in every aisle.”

Nickelodeon has teamed up with the following partners on products that
will be available this year:

  • Apps: Fisher-Price for Think & Learn Smart Cycle®
  • Arts and Crafts: Fashion Angels plus new offerings from Colorforms
    Brand LLC, Crayola, Tara Toys, Cra-z-art, Alex Brands® and Montco
  • Construction: Mega Bloks for Shimmer and Shine
  • Costumes: Additional characters from Rubie’s Costume Company and
    Spirit Halloween
  • Games and Puzzles: Expanded assortments from Cardinal and University
  • Furniture: Kid Kraft and Step 2
  • Plush: TY
  • Publishing: Edda Books USA, Quarto Publishing Group and Topix Media Lab
  • Ride-Ons (foot to floor): Moose Mountain
  • Sports and Outdoor: Moose Mountain and Pacific Cycle
  • Social Expression: American Greetings
  • Tech: Sakar
  • Toys: Fisher-Price

About Nickelodeon

Nickelodeon, now in its 37th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon’s U.S. television network is seen in more than
90 million households and has been the number-one-rated basic cable
network for 20 consecutive years. For more information or artwork, visit
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).


Talia Yates