Nielsen Catalina Solutions Announces New Cross-Media Sales Measurement Solution for Digital and TV Advertising

Presents new industry study that helps CPG advertisers understand how
Facebook and TV advertising work together to drive sales

NEW YORK–(BUSINESS WIRE)–Nielsen Catalina Solutions (NCS), the leader in driving return on ad
spend (ROAS) for the CPG industry using actual consumer purchase data to
measure sales lift, today announced a new solution that will measure the
sales effectiveness and unduplicated reach for CPG advertising campaigns
delivered across television, desktop and mobile publishers. Facebook is
the first publisher to use this cross-media sales measurement solution
and, for the first time, advertisers will be able to measure the ROAS of
campaigns that include both Facebook and TV.

To understand the effectiveness of advertising across channels, it’s
critical to know how each media contributes to sales results
individually, and whether there is a synergistic effect of the combined
media that drives higher sales. In addition, understanding duplication
is essential for determining the true audience reach. To gain a better
understanding of how Facebook and TV advertising work together to drive
sales, NCS conducted a study of CPG brands, the results of which will be
shared for the first time at the ARF’s
Annual Conference
.

“Advertisers consistently ask us for better, cross-channel sales effect
measurement,” said Leslie Wood, Chief Research Officer Nielsen Catalina
Solutions. “To reach this common goal, it will take more than the
efforts of individual media companies. It will take the entire industry,
collaborating together and with independent, trusted third parties.
We’re excited to be working with Facebook towards achieving this goal.”

“CPG advertisers want to know how their Facebook, Instagram and Audience
Network campaigns are performing in combination with their other
advertising, including TV. NCS’s latest cross-media addition to their
Sales Effect suite provides those insights,” said Fred Leach, Director
of Marketing Science. “Advertisers already know that Facebook and TV
advertising work well together to drive sales — the research from
Nielsen Catalina Solutions quantifies that.”

About Facebook

Founded in 2004, Facebook’s mission is to give people the power to share
and make the world more open and connected. People use Facebook to stay
connected with friends and family, to discover what’s going on in the
world, and to share and express what matters to them.

About Nielsen Catalina Solutions

NCS (Nielsen Catalina Solutions) is a purchase-based ad targeting and
ROAS measurement firm serving the CPG industry. NCS integrates in-store
purchase data from nearly 90 million households with media exposure data
from TV, online, mobile, print, radio and CRM to help consumer packaged
goods advertisers, agencies and media companies define their most
valuable audience, reach them with advertising and measure incremental
sales driven by ad campaigns. The joint venture between Nielsen and
Catalina has helped over 200 advertisers and 450+ brands optimize ad
performance to drive revenue growth and increase return on ad spend.
Visit us at http://www.ncsolutions.com
to learn more.

Contacts

Nielsen Catalina Solutions
Leanne Pinault, 617-834-7521
leanne.pinault@ncsolutions.com