Nintendo’s First-Ever Super Bowl Ad Features Nintendo Switch, The Legend of Zelda

REDMOND, Wash.–(BUSINESS WIRE)–For the first time ever, Nintendo will run an ad during the Super Bowl.
The 30-second spot, which along with an extended 90-second version can
be viewed at,
builds on the worldwide excitement for the new Nintendo
video game system and The
Legend of Zelda: Breath of the Wild
game, both of which launch
March 3. The ad also features a new song by Imagine Dragons called
“Believer” that premiered worldwide Jan. 31.

The star of the ad, which is scheduled to run during the game’s fourth
quarter on Feb. 5, is Nintendo Switch, which combines the power of a
home console with the mobility of a hand-held video game system. People
can play on their TVs at home, then grab Nintendo Switch and continue
playing seamlessly wherever they go.

The ad also shows off The Legend of Zelda: Breath of the Wild,
which breaks conventions to become the next defining moment in the
classic franchise. It offers the most immersive world that Nintendo has
ever created and sends players on an adventure they will never forget.

“The most anticipated video game system and video game of the year will
be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo
of America’s Vice President of Marketing. “Nintendo Switch will change
how, when and where people play games. It’s only fitting that we’re
changing how, when and where we advertise those games.”

The soundtrack to Nintendo’s ad, “Believer” by Imagine Dragons, is
available now on iTunes, Apple Music, Google Play, Amazon mp3 and
Spotify, and is part of an upcoming new album from the band. This is not
the first collaboration between Nintendo and Imagine Dragons, whose
members are longtime fans of the video game company and The Legend of
franchise. At The Game Awards in 2014, the band closed the
show by performing a medley of music from The Legend of Zelda:
Majora’s Mask
with veteran Nintendo composer Koji Kondo.

The extended cut of the ad demonstrates the versatility of Nintendo
Switch by showcasing the system in a variety of locations where home
video games are not traditionally played, from a classroom to a kitchen
to a laundromat. It also shows a number of upcoming single- and
multiplayer games for the system, and how Nintendo Switch introduces fun
new ways to play.

The names and launch timing of Nintendo Switch games featured in the
extended cut include The Legend of Zelda: Breath of the Wild
(March 3), 1-2-Switch (March 3), Mario Kart 8 Deluxe
(April), ARMS (spring), Splatoon 2 (summer), Just Dance
from Ubisoft (March 3) and Ultra Street Fighter II: The
Final Challengers
from Capcom (launch timing TBD). Nintendo Switch
will be available at a suggested retail price of $299.99.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.4 billion video games and more than 696 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at

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